Barbara Karasek
Barbara Karasek is a high-energy, purpose-driven CEO, CMO, and entrepreneur whose career spans global tourism marketing, consumer engagement, brand development, and technology-driven growth. As CEO and co-owner of AiOpti and CMO and co-owner of Paradise Advertising & Marketing, Inc., Barbara leads with a visionary yet results-focused mindset. Her leadership style blends strategic innovation with a deep commitment to community impact, helping brands and businesses evolve for the betterment of tomorrow. With a track record of transforming high-potential, underperforming companies into high-performing success stories, she has become a trusted force in both the advertising and data technology landscapes.
Through firm Karasek Enterprises LLC, Barbara has made strategic investments in diverse ventures ranging from AI-driven media firms to culinary-centric communities like CERES in Georgia. A graduate of Harvard Business School Executive Education, Furman University, and the University of South Florida, Barbara’s academic foundation reinforces her strategic capabilities in marketing and communications. Beyond business, she dedicates time to philanthropic work, including long-term involvement with Rethreaded and Destinations International. Her leadership has earned her national accolades, including HSMAI’s “Top 25 Extraordinary Minds” in marketing. Whether building brands, mentoring entrepreneurs, or growing communities, Barbara is driven by purpose, impact, and authenticity.
• Lean Six Sigma Yellow Belt Certification
• Tampa Preparatory School
• Furman University- B.A.
• University of South Florida- M.A.
• Harvard Business School Executive Education
• Destinations International Foundation
• National Diversity Council
• GreenStep
• Destinations International
• Sports and Fitness Industry Association
• Web Marketing Association
• National Grocers Association
• OneWest Tourism Alliance
• Visit Florida
• Destinations Florida
What do you attribute your success to?
I attribute my success to the unwavering support and values instilled by my parents and family, who taught me the importance of integrity, hard work, and service—and inspired my belief that we are here not just to lead, but to improve lives as responsible stewards of our communities and future.
What’s the best career advice you’ve ever received?
The best career advice I’ve ever received was to stay coachable—something I learned early as a female athlete pushed beyond my comfort zone—while never losing sight of the importance of being smart, bold, and a lifelong learner off the field.
What advice would you give to young women entering your industry?
Believe in yourself, never lose sight of your value, and take every opportunity to explore, learn, and grow—especially while you're young and discovering what truly inspires you.
What are the biggest challenges or opportunities in your field right now?
One of the biggest challenges—and opportunities—in this field is navigating constant change with resilience; as a self-proclaimed empathist who struggles to let things go, Barbara sees possibility where others see limits, and on most days, "no" simply isn’t in her vocabulary.
What values are most important to you in your work and personal life?
The values most important to me—both professionally and personally—are being intentional, congruent, kind, and thoughtful, while always striving to take care of others along the way.
