Bella M. Owens

Senior Advisor, Communications & Marketing
TurnAround Inc.
Baltimore, MD 21201

Bella Owens is a mission-driven nonprofit and public-sector communications executive based in Baltimore, Maryland. She currently serves as Senior Advisor for Communications & Marketing at TurnAround Inc., where she helps shape organizational messaging, public voice, and strategic communications. With more than 35 years of experience, she is recognized for strengthening organizational visibility, credibility, and community engagement across government, advocacy, and human services sectors.

Throughout her career, Bella has held senior leadership roles spanning advertising, government communications, and nonprofit strategy. Her background includes serving as Studio Director at Gaga Marketing, Communications Director for the Baltimore City Employees’ and Elected Officials’ Retirement Systems, and consultant roles supporting public-sector agencies. She has also provided governance and board leadership, including serving in multiple roles with TurnAround Inc., where she has contributed to development strategy, organizational growth, and long-term mission planning.

Bella’s work is rooted in advocacy for equity, survivor-centered services, and community empowerment. She has played a key role in initiatives addressing domestic violence, human trafficking, immigrant inclusion, and women’s rights, often leading crisis communications and coalition-building efforts. Known for connecting people and resources across sectors, she continues to use her expertise in storytelling and strategic messaging to amplify marginalized voices and strengthen the impact of organizations serving vulnerable communities.

• University of the Philippines

• Baltimore County Asian American Excellence Award (2017)
• 20 Outstanding Filipinos Abroad
• Philippine Embassy in Washington D.C. (2009)
• Most Outstanding Migrant
• Migrant Heritage Commission (2017)

• Democratic Central Committee
• Continental Society of Baltimore County
• Baltimore County American Task Force
• National Association in Commission Government (former board member)
• Maryland Civil Rights Coalition (former member)
• Baltimore County Commission for Women
• Human Trafficking Task Force
• County Democratic Central Committee

• National Association on Commissions for Women
• Baltimore County Human Trafficking Work Group
• ProBono Counseling Services of Maryland
• Underground Railroad Emmarts UMC

Q

What do you attribute your success to?

I attribute my success to my upbringing in the Philippines. My parents gave us the best opportunity and the best education. My father was a lawyer, my brother's a judge, and they raised us with traditional values. We were taught to play piano and given excellent education. The expectation was that I would become a doctor. My father was such a good influence for us, teaching us things that I now realize I've been able to apply subconsciously throughout my life. I was able to combine everything I learned through my education with the values my parents instilled in me. I always tell people that when you do advocacy work, if no one knows about the advocacy, it doesn't mean anything. But if you can combine advocacy with good leadership and good marketing, then you're gonna go really a long way. Coming from the Philippines, people are often surprised that I didn't go to school here in the U.S., but I was able to translate everything I learned there and apply it successfully here.

Q

What’s the best career advice you’ve ever received?

The best career advice I've learned is that as long as you are very good with what you do, you will excel. Where I came from in the Philippines, when you do pre-med or other work like social work or art, if you don't become a doctor, lawyer, or engineer, people think you're dumb. The expectation was very straightforward back then, and no one really mentored us about different career paths. But now I know that you can go to any school, and if you are really confident and you have everything lined up, you will have great success and you'll be fine. You can go to an Ivy League school, but if you're not really put together well, you're not gonna amount to anything. I try to guide my own children this way now, telling them that whatever you want to do, as long as you are very good with what you do, you will excel. It's not about where you go to school or following a predetermined path.

Q

What advice would you give to young women entering your industry?

Be authentic. The world has so many problems out there, and I always tell people you have to really find your niche, where you can be most effective. Don't concern yourself too much with the little things of this world or get over-reactive with so many things. You have to really find where your talent, your skill, and where your emotional capacity is best, because there's always something out there to do. We just have to find them. It's about finding where you can make the most impact and focusing your energy there.

Q

What are the biggest challenges or opportunities in your field right now?

I cannot really say there are challenges, because everything so far that I've done, I always seem to prosper in doing it and end up on the up. Wherever I go, I'm always accepted and looked upon by people for my opinion and input in leadership capacity. Now knowing what I know, I am so thankful I was given this platform. The biggest opportunity I see is being able to combine the marketing and the advocacy work, which I think is very important but people overlook. Having done marketing, I always tell people that if no one knows what you're doing, it doesn't mean anything. How can you help someone if you're the only one doing it? You don't want to flaunt or sound boastful, but you're not going to be able to affect so many people if no one will benefit from it but a few people. When you're out there and people can see the impact you've done, then people will be inspired, people may be able to seek you and ask for help or guidance. If no one knows about the work, then it's immaterial. But I was able to really combine the marketing and the advocacy work that I think is very important that people overlook.

Q

What values are most important to you in your work and personal life?

Whatever I do, I do it because I don't want it done to me. I don't want anyone really suffering, and if I can really help someone, I will. I know it's like a cliche that you want to be helped, but I'm fine with that. Whatever I do, I really do it because I need to help. Especially where I am now in my life, my kids are grown and they're all out, so I just do things because it's really something I truly enjoy doing and being of help to people. I never thought I would feel this way because before, I was selfish too, like every other individual out there. But I really realized now the value of giving back, which I never realized I'd be able to do in my lifetime. Helping and giving back are the most important values to me.

Locations

TurnAround Inc.

1 North Charles Street, 1st Floor, Baltimore, MD 21201

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