Beth King

I think it's just showing up as myself. I mean, I am a former corporate girl. I worked around all men. Again, just showing up as my most authentic self, and in that way, the people who are meant to work with me can find me.

Use your voice. Don't shrink. For me, that was always hard. But people need to hear what you have to say, because your voice could change everything.

Be yourself, that way you can magnetize the right people who are meant to work with you. I think there's that intimidation factor in this industry, where a lot of people just don't even want to explore or touch it, because they're maybe intimidated or scared to work with someone. In my experience and perception, in the fashion industry, there's a lot of people who aren't necessarily embodying their true selves. It's kind of a facade, a little bit. Unfortunately, in the media, it's shown that there's a certain type, a personality type in this industry, and that is true from my experience that I've had so far. But just be yourself, that way you can magnetize the right people who are meant to work with you.

Obviously, AI is a big one. I don't really see it as a threat. I see it as more of an opportunity. I think that as a stylist, it can help me streamline some of the manual work I may be doing now in my business. However, the clients who my work is for will value that human-to-human touchpoint and interaction. It'll be more like boutique white glove service. At the end of the day, they're busy women, and they're not going to have time to set up all of the things in the AI apps. Like, someone still has to go through and set all that up. There's always going to be people who are looking for the less costly way of doing things, or the shortcuts, and so the women who work with me understand that, yes, it may be more expensive to work with a human, but at the end of the day, it's quality over the quantity, and their time is a valuable asset. I also think a lot of women think that you need to be a celebrity, or super wealthy to have a stylist, and that's just not the case. I think people aren't aware that stylists are accessible to a lot of people, and how much it can really help you amplify your personal brand to make that investment.

In my work specifically, I am anti-fast fashion. I'm about quality over quantity. And also about getting to know my client, not providing solutions for them that won't work for them. I like to get to know them as a person first, and that's how I was as a leader in my corporate career, and why I was successful there, because I was people first, or led from the heart. It sounds cheesy, but I'm no different with working with clients in my new role. And in my personal life, I think legacy, and there's some probably some trauma behind that, but I just want to show my children that they can do what they set their minds to, and that we're here to make an impact and to help others as much as we can.