Breanne Carlson
Breanne Carlson is a seasoned business development and dealer-success executive with over 15 years of experience driving growth, alignment, and operational excellence across sales, marketing, and customer service functions. Currently serving as Director of Dealer Success at Bullfrog Spas, she leads a global network of over 300 dealer partners, building systems that enable measurable growth while delivering a personalized, high-impact experience. Breanne’s expertise lies in unifying cross-functional teams, developing innovative programs, and creating scalable solutions that strengthen partner relationships and optimize performance. Throughout her career, Breanne has demonstrated a unique ability to turn strategy into tangible results. She has successfully scaled subscriber bases from hundreds to tens of thousands, implemented marketing initiatives that increased partner participation by double digits, and overseen comprehensive dealer programs including co-op marketing, showroom design, asset management, and business consultations. Her hands-on approach, combined with a keen understanding of market dynamics, allows her to drive growth while maintaining clarity, accountability, and momentum across all levels of an organization. Breanne is passionate about mentorship and fostering opportunities for others, emphasizing the importance of empathy, collaboration, and professional development. Recognized as a 2026 Influential Woman, she continues to inspire both her team and industry peers by modeling leadership that balances operational efficiency with partner-focused innovation. Her professional philosophy centers on creating systems that are not only smart and scalable but also human-centered, ensuring that growth feels intentional and impactful for everyone involved.
• Featured as 2026 Influential Woman
What do you attribute your success to?
I attribute my success to taking a hands-on, action-oriented approach and being willing to learn on the job. My ability to unify teams across Sales, Marketing, and Operations, and my focus on creating systems that drive measurable growth, has allowed me to scale businesses and create meaningful impact for partners.
What’s the best career advice you’ve ever received?
Be open to unexpected career paths and seize opportunities as they come. On-the-job learning and mentorship have shaped my approach to leadership and professional growth.
What advice would you give to young women entering your industry?
Take opportunities when they come, and when you succeed, “send the elevator back down”—create chances for others to sit at the table. Be open to non-linear paths and embrace learning through action.
What are the biggest challenges or opportunities in your field right now?
The challenge and opportunity lie in building scalable systems that feel personal for partners while navigating increasingly competitive markets. The ability to align cross-functional teams and deliver strategic support at scale is critical.
What values are most important to you in your work and personal life?
I value clarity, accountability, empathy, mentorship, and creating meaningful opportunities for others. Building trust and enabling others to succeed are core principles I bring to every role.