Carlena Gourdine, Founder, Executive Producer & Creative Director on Influential Women

Influential Woman · Entertainment Production Urban Arts Education Brand Development

Carlena Gourdine

Founder, Executive Producer & Creative Director, CrazyCee Productions

Austin, TX 78702

34Years experience
1Article published
2Awards received

Certifications · Degrees · Memberships

Member NAFE

Her Story

About Carlena

Carlena “CrazyCee” Gourdine is an accomplished producer, director, choreographer, author, hip-hop educator, mentor, motivational speaker, and serial entrepreneur with more than 30 years of experience across television, stage, film, live entertainment, public speaking, and community arts education. She is the founder and creative force behind CrazyCee Productions and Carlena Gourdine’s Learning Institute 4 The Urban Arts, where she has trained and mentored youth, teens, and adults through professional performance instruction, artist development, mental-health awareness, human development, discipline, and self-respect.

As an author, Carlena creates books rooted in truth, healing, personal development, empowerment, and lived experience, including Stop Explaining Yourself. Her work and career have been recognized through numerous publications and professional platforms, including Dance Mogul Magazine, and she has delivered public-speaking presentations and keynote addresses at colleges and community events.

Currently based in New York and preparing to relocate to Austin, Texas, Carlena is rebuilding and expanding the CrazyCee Empire through original theatrical productions, books and media, professional training, fashion, networking events, and developing partnerships with performance and studio spaces. Her work continues to be guided by the three D’s: Discipline, Dedication, and Determination.

Her Interview

Ten minutes with Carlena

01What do you attribute your success to?

I attribute my success to the three D’s that have guided me since 1997: Discipline, Dedication, and Determination. Discipline keeps me consistent, dedication keeps me committed to my purpose, and determination helps me continue even when I must rebuild from the ground up. My success also comes from an uncompromising work ethic, decades of hands-on experience, and a willingness to learn from every setback. I remain authentic, protect my integrity, and never forget that my work is bigger than me. My goal is to create opportunities, develop talent, and “teach to each” so that others can turn their passion into purpose.

02What’s the best career advice you’ve ever received?

The best career advice I ever received was to protect my name, master my craft, and never compromise my integrity for an opportunity. Talent may attract attention, but preparation, professionalism, and strong work ethics create longevity. I learned that every open door is not necessarily the right door especially when entering requires you to diminish yourself or abandon your values. Sometimes the greatest career move is creating your own opportunity, building your own platform, and then opening that platform for others.

03What advice would you give to young women entering your industry?

Know who you are before the industry tries to define you. Master your craft, learn the business behind your talent, read every agreement, protect your intellectual property, and establish clear boundaries. Never confuse attention with respect or exposure with a genuine opportunity. You should not have to compromise your body, identity, dignity, or values to earn a seat at the table. Build your reputation through preparation, reliability, professionalism, and strong work ethics. Ask questions, seek trustworthy mentors, network with purpose, and support other women as you grow. Your talent may open the door, but your discipline, character, and business knowledge will determine how long you remain.

04What are the biggest challenges or opportunities in your field right now?

One of the greatest challenges in entertainment and urban arts today is protecting authenticity, ownership, and professional standards in a culture increasingly driven by viral attention, artificial intelligence, and instant visibility. Talent can be digitally enhanced, creative work can be copied quickly, and many emerging artists are offered “exposure” instead of proper training, compensation, and career development. Access to affordable performance spaces and sustainable funding also remains a major obstacle for independent producers.

At the same time, this creates tremendous opportunity. Artists can now build independent platforms, reach audiences directly, own their stories, and create without waiting for traditional gatekeepers. There is also a growing need for programs that combine professional performance training with mental-health awareness, human development, mentorship, and business education. My opportunity is to bridge those areas preserving authentic hip-hop culture while developing disciplined, informed, well-rounded performers and creating spaces where original voices can be seen, heard, and properly supported.

05What values are most important to you in your work and personal life?

Respect and integrity are the foundation of both my work and personal life. I value honesty, accountability, consistency, and the courage to remain authentic even when doing so is difficult. I believe respect is more meaningful than recognition because recognition can be temporary, while respect is earned through character, actions, and how you treat people.

Discipline, Dedication, and Determination guide how I approach every responsibility. I also value healthy boundaries, peace, self-respect, and loyalty that is mutual rather than expected. My work must have purpose beyond personal success; it should create opportunities, strengthen communities, and help others recognize their own value. Whether I am producing, teaching, mentoring, writing, or building a business, I want my actions and results to reflect the same principles I encourage others to live by.

Her Content Hub

Articles by Carlena

A powerful exploration of why respect matters more than expectations. Discover how to set boundaries, protect your purpose, and build a legacy that transcends recognition through discipline, dedication, and determination.

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