Carolina Rodriguez
Print production and operations leader with deep experience across packaging, direct mail, and commercial print. Currently manages print production accounts for packaging and folding cartons at Vista Color, leading front-end operations and coordinating across creative, pre-press, production, QC, accounting, and senior leadership to deliver orders on schedule. Previously coordinated high-volume direct mail production at PWX Solutions/PubWorX, managing multi-title magazine projects end-to-end, vendor pricing, proofs, postal compliance, and invoicing. Earlier roles include commercial printing account management at PCI and creative services coordination at Sandals Resorts International, with a strong foundation in prepress workflow and traffic management.
• Instituto de Diseno de Caracas
What do you attribute your success to?
- Resilience and Persistence: The ability to "bounce forward" from setbacks rather than just bouncing back is a primary differentiator.
- Growth Mindset: Believing that basic qualities can be improved through effort allows people to see failure as a springboard for growth rather than a verdict on their value.
- Self-Discipline and Focus: Success is often the result of "deep work" and sticking to a plan even when it is uncomfortable or boring.
- Integrity and Reliability: Being someone others can trust and consistently doing what you say you will do builds the "brand equity" necessary for long-term success.
What’s the best career advice you’ve ever received?
"Trust your instinct"
What advice would you give to young women entering your industry?
Be proactive and learn to adapt.
Prioritize Learning and Impact
Cultivate Your Network, Connections are everything!
Don't be afraid to take risks.
Focus on small, consistent, daily improvements rather than trying to achieve everything at once.
What are the biggest challenges or opportunities in your field right now?
Sustainability & Eco-Friendly Materials.
Digital Transformation & On-Demand Printing.
Specialization & Niche Markets: Opportunities abound in packaging, specifically flexible packaging and labels, as well as specialized, high-value, and on-demand, and sustainable services.
The industry faces challenges from high raw material costs, supply chain bottlenecks, and a shrinking, skilled labor force.
What values are most important to you in your work and personal life?
Integrity, accountability, growth, and compassion.
Core Work Values:
- Integrity & Ethics
- Accountability & Dependability
- Growth & Learning
- Collaboration & Teamwork
- Adaptability
Personal Values:
- Kindness & Compassion
- Being true to oneself and others.
- Gratitude
- Respect
- Balance & Well-being
Milestone Moments
Proud and excited of this Milestone and grateful for the opportunity to share the knowledge and inspire others during an interview conducted by EPS in Pittsburgh as a committee member of the ePUG (EPS Radius Group) The Packaging Software Company used in our field.
Locations
Vista Color Corp
Doral, FL 33126