Caroline Cabral

Caroline Cabral is a Production Manager at JamBase, where she leads digital marketing and advertising campaign operations that connect fans with concerts, festivals, and venues across the United States. With approximately 15 years of experience spanning the music, entertainment, events, and nonprofit sectors, she has built a career focused on audience engagement, operational excellence, and supporting the teams behind live entertainment.

Her passion for live music began at the grassroots level, selling merchandise for local bands before transitioning into nonprofit event management. Early in her career, she coordinated fundraising walks and large-scale community events for organizations including The ALS Association in Wilmington, North Carolina, where she developed expertise in logistics, communications, and event execution.

Caroline later expanded into venue operations and talent buying, overseeing artist booking, contract negotiations, marketing strategy, and the full event lifecycle.

During the COVID-19 pandemic, she served as an operations lead for a rare disease nonprofit, managing organizational communications, social media, newsletters, grant writing, virtual programming, and digital engagement during a period of rapid change.

Today, Caroline combines that diverse experience with her passion for live music in her role at JamBase. She oversees high-volume, multi-channel marketing campaigns and collaborates with promoters, venues, festivals, and industry partners nationwide, including major organizations such as Live Nation and Spotify. She oversees integrated marketing campaigns across email, digital advertising, and campaign production, working cross-functionally to help audiences discover and experience live music.