Caroline Motley
Caroline Motley, RICP®, CLF®, is a seasoned financial professional and Growth & Development Director with Northwestern Mutual in St. Petersburg, Florida. With over eight years of experience at the firm, she has held several leadership roles including Director of Development and Operations and Director of Marketing and Client Relations. Caroline is passionate about helping others build fulfilling careers in financial services while also guiding clients toward financial clarity and long-term success. Known for her dedication to mentorship and team building, she thrives in cultivating a positive, empowering environment for new advisors.
Outside of her professional life, Caroline enjoys soaking up the sun at the beach, proudly embracing her "turtle tracker" lifestyle on St. Pete Beach. She's also a devoted dog mom who finds joy in life’s simple pleasures and believes in maintaining balance between personal and professional success. Whether she's leading a team, supporting clients, or enjoying a seaside sunset, Caroline brings authenticity, energy, and compassion to everything she does.
• RICP
• CLF
• University of Tennessee
• Jr. League in St. Petersburg
• WLP Organization
What do you attribute your success to?
I attribute success to drive, ambition, and a deep passion for protecting families financially.
What’s the best career advice you’ve ever received?
You will always get out what you put in. Work hard in silence and let success be the noise.
What advice would you give to young women entering your industry?
My advice to young women entering this industry is to be strong in your convictions, never let anyone tell you "no," and always stay true to yourself—keep pushing forward, even when it's hard, just like my mentors taught me.
What are the biggest challenges or opportunities in your field right now?
One of the biggest challenges in my field right now has been relocating to another state, away from family and friends, in order to pursue greater career opportunities and personal growth.
What values are most important to you in your work and personal life?
Gratitude, contribution, perseverance, and growth.