Catherine Bension

Catherine Bension is the Owner and Principal of Select Resources International (SRI), a Los Angeles-based marketing consultancy she has led since 1997. With over four decades of experience in marketing, advertising, and consulting, she has built a distinguished career advising some of the world’s largest advertisers and leading agency partners. She is recognized for her expertise in business strategy, brand development, and managing complex agency-client relationships across traditional and digital media.

Earlier in her career, Bension held senior leadership roles in the entertainment and advertising industries, including serving as Chief Marketing Officer for a division of Universal, where she contributed to the launch of its Florida theme park operations. She also spent a decade in senior advertising agency positions, gaining deep experience in integrated marketing and communications. Her work has consistently focused on solving complex marketing challenges and advancing multicultural marketing strategies.

A UCLA Anderson School of Management MBA graduate, Bension is widely regarded as a thought leader in the marketing field. Her consultancy has served many of North America’s top marketers, and she has been recognized by Ad Age as a “Woman to Watch.” Known for her strategic insight and problem-solving ability, she continues to influence the industry through advisory work, thought leadership, and contributions to major marketing conferences and initiatives.