Influential Woman · Climate Technology, Marketing, Sustainability
Christina Cubeta
Chief Marketing Officer, Scope3
New York, NY 10003
Her Story
About Christina
Meet Christina Cubeta, a visionary leader who's reshaping the digital landscape with an unwavering commitment to innovation and purpose. For nearly two decades, she has been the driving force behind transformative change in the business world, weaving together strategic marketing expertise with operational excellence to create lasting impact.
At the helm of Scope 3, where she serves as Chief Marketing Officer, Christina is pioneering the intersection of marketing and environmental responsibility. Her innovative approach to sustainable climate technology solutions isn't just changing conversations – it's setting new industry standards and proving that business success and environmental stewardship can go hand in hand.
Her impressive journey includes revitalizing major brands and fostering groundbreaking partnerships. As Chief Merchandising Officer and Consumer Division Head at FTD & Proflowers, Christina orchestrated partnerships with beloved brands like Milk Bar and Baked by Melissa, breathing new life into the consumer division while skillfully navigating a complex merger.
Perhaps one of her most impactful roles was as Chief Operating Officer at Motherly, where she helped build the largest online community for millennial mothers. There, Christina didn't just scale a business – she helped amplify crucial conversations about women's rights and modern motherhood, creating a platform that truly empowers mothers.
Throughout her career, which includes influential positions at industry giants like Quantcast and Tribal DDB, Christina has consistently demonstrated her ability to drive rapid growth while fostering inclusive company cultures. Today, she continues to shape the future by advising emerging companies in the arts and design, consumer, and social impact sectors.
From her home base in Brooklyn, New York, Christina exemplifies the art of balance, seamlessly blending her dynamic professional career with a rich family life shared with her husband and four-year-old. Her story is a testament to the power of purposeful leadership and the impact one visionary leader can have across multiple industries.
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