CoCo Louie

I definitely attribute my success to my faith. There have been times, like anybody, no matter what it is you're doing, where you have moments where you're kind of second-guessing yourself and asking if you should just stop doing this. It's really just those moments where God just whispers in my ear, like, no, keep going, you got this. I got you. So yeah, you gotta have God first.

I would say to be authentic, and to not take no for an answer. If somebody tells you no, you just asked the wrong person.

I think the biggest challenge is the new wave of the influencer versus the traditional media talent when it comes to certain spaces and places. A lot of times, these big brands or big names see influencers and, clearly, they have influence. A lot of these companies or these events run to them wanting them to cover certain things because of their quote-unquote influence, their following. But they're not looking at if these people are traditionally trained, can they properly conduct an interview? That is a skill and a lost art. They're not looking at that, and I think a lot of times, people that have put in their 10,000 hours to perfect their craft, sometimes they're overlooked because the quote-unquote following isn't as high as the influencers. So that is what we are all facing. But with the caveat, too, that the opportunities that come with it is bridging the gap. Because traditional media is here, that's the foundation, but we're in a new day and age. You have to be willing to move with the times and find ways to be innovative and reach back to the newest generation that's coming up and help them, shape them with the foundation, but allow them to try new things and bring out new things and new ways to really get things out across, because now social media is where people are getting their news quickly, as opposed to just going to the newspaper or the news at 5 o'clock or the radio station.