Her Story
About Diana
Diana Dumet is a seasoned marketing executive with 24 years of experience. She currently serves as Senior Director of Marketing at Mowi, the world's largest salmon producer, where she oversees product development, branding, e-commerce, digital marketing, content creation, and integrated marketing for the Americas division. She has been with the company for seven and a half years. Previously, she was Senior Director of Content and Digital Marketing at Jazwares, a leading U.S. toy manufacturer, and held global marketing roles at Yum! Brands in the QSR sector. She is passionate about building edutainment platforms and consumer education around seafood, and her career goal is to reach a CMO position while pioneering multimedia marketing approaches for food categories.
Her Interview
Ten minutes with Diana
01What do you attribute your success to?
Hard work, grit , commitment
02What advice would you give to young women entering your industry?
When you're young, just try a little bit of everything. Don't go like with just your job description. Be a sponge that you can learn about everything and from anyone. Never stop wanting to learn. Always try to pick mentors that can teach you something about many angles. It's about cadence, it's about resistance, it's not about speed. Have that sense of humbleness but think that you're a brand that you're building yourself.
03What are the biggest challenges or opportunities in your field right now?
Everything keeps changing
04What values are most important to you in your work and personal life?
Loyalty is one of the most important values for me. Loyalty to who has given me the job and the opportunity, loyalty to your company, loyalty to yourself. Stay true to your values, do not compromise what you really believe. Loyalty to your system and your supervisor.
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