Dii Pooler

Dii Pooler is a paid media and PPC advertising professional, entrepreneur, author, illustrator, and professional speaker with more than 11 years of experience in the digital marketing industry. She is the Founder of Pooler Digital, a boutique agency specializing in high-performing paid advertising across Google, Meta, and Bing, which she founded approximately five years ago. Dii earned her bachelor’s degree in Marketing and Communications from San José State University in 2014 and has built her expertise through hands-on experience in PPC strategy, search engine marketing, digital advertising, project management, and campaign optimization.

Beyond managing paid media campaigns, Dii is the author of Six Figure Google Ads and the creator of the first-of-its-kind PPC children’s book ecosystem, which is expanding to include a game for iOS and Android and a cartoon in development. A self-taught illustrator, she personally illustrates her children’s books and comics and has a graphic novel forthcoming. She also writes for PPC Live and PPC Chat communities and has shared her expertise as a professional speaker at industry events including Hero Conf and Women in Tech SEO. Her work combines traditional PPC principles with emerging technologies and innovative ways of making digital advertising more accessible.

Dii is especially passionate about mentorship, community, and creating opportunities for future generations. She credits her grit, drive, resilience, supportive mentors, and willingness to learn from failure as important influences on her career. Her son is a major source of inspiration for her commitment to giving back and building a meaningful legacy, and she supports the Brighten A Day Foundation by contributing uplifting letters and cards. Dii is particularly proud to have reached a point in her career where she can explain PPC concepts in ways that children can understand, helping introduce the next generation to digital marketing and potentially inspire future career paths within the industry.