Doris Daif, Co-Founder on Influential Women

Influential Woman · Marketing and Customer Experience Consulting

Doris Daif

Co-Founder, NEXTup

New York, NY

25Years experience
4Awards received

Certifications · Degrees · Memberships

Member United Nations non-profit board member focused on women and girls

Her Story

About Doris

I've been in my field for 25 years, and I'm currently a consultant and co-founder, roles I've been in for the last 2 years. I consult for Fortune 100 and 500 companies, helping them think through their customer experience, end-to-end lifecycle marketing, and everything that has to do with marketing technology and giving consumers a seamless product or journey experience. I've also co-founded a women's network with other women that is really all about lifting women, particularly those in mid-career, and helping them find community with each other and the support and connections we need as we rise from a career perspective. I spent my formative years growing up at American Express for 16 years, then 2 years at the National Basketball Association at the league office, and then 6 years at Nike out in Oregon. A lot of my roles have been transformative ones, either white sheet of paper or never been done before, requiring people, process, and tools to come together in ways that haven't been done before. What I'm uniquely good at is helping set that strategic vision, but then also being able to bring cross-functional disciplines and expertise together, particularly in large matrixed organizations, and help break down a 3-5 year plan into digestible chunks of work while really bringing the technology to bear on that work. I'm also consulting for a non-profit at the United Nations focused on women and girls, where I'm an active board member.

Her Interview

Ten minutes with Doris

01What do you attribute your success to?

I'm a first-generation American, so I think the ethic my parents instilled in me has been foundational - staying hungry, being a constant learner, but also being humble enough to want to continue to learn from others and figure out things I don't know. The second thing is I've had really incredible leaders in my life who happened to be women, and that's been a really special gift because I feel like they've invested in me in ways that I couldn't see at the time in myself. And then the third thing is, as I've become more and more a manager of people myself, it's been an incredible privilege to lead others and also to have them want to come back and work with me, work for me again. I think that's also been inspiring.

02What advice would you give to young women entering your industry?

I would say stay open to paths that may not have seemed like the one for you. Stay curious. And really think about how to advocate for yourself, and understand that unfortunately it's not about just the work speaking for itself, but also a lot about the interpersonal relationships and staying confident.

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