Dr Nana Atokatha Ashmond Brew

I think that AI is certainly a disruptor, and it is the billion dollar topic right now. The challenge is really focusing on the tools that make the most sense and truly working to maximize those, while also having an integrated mindset. The single source concept in terms of how we work is just gone. We have evolved into needing to understand and navigate more complex systems and environments in order to produce the best results. As a marketing professional, this means knowing which tools to invest time and attention in, considering we have a finite amount of resources in both. AI is really fast moving, and I am grateful to have been an early adopter - I have been on AI for years now, before it was even talked about in open circles. But it changes so much every single day and requires a renewed interest and energy every day. You cannot rest on any laurels when it comes to AI. This is a challenge for emerging professionals and also for veterans who need to stay on top of continuous learning. I may have my terminal degree and have no desire to go back and sit in a university, but I will take as many workshops and seminars as I need to maintain a current understanding of the tools that are important for me to know and master in my work. It requires a continuous learning mindset, and if you do not love learning, that is something to sharpen. We are being inundated with learning in personal and professional ways, so we have got to carve out time for it and build communities of people who are talking about it. I see AI as a lifestyle disruptor, not just what you do at work. I think we are still at such an early exploration phase that it is important to continue leaning in, so I see this more as an opportunity than just a challenge.