Her Story
About Ekaterina
I'm an independent filmmaker who creates commercials, music videos, and short films that focus on authentic human stories. I grew up in a town in Russia where there was nothing film-related, so pursuing directing wasn't a traditional path. After moving to the U.S., I got my degree in film from Bard College and worked at Pinpoint Pictures as a director intern and assistant on set, where I learned from incredible mentors including the founder and director Sage Bennett, whose documentary-style approach deeply inspires me. I believe that in the world of AI, keeping stories human is essential, so all my work centers on real people and their experiences. My Polaroid campaign tells the story of a father teaching his daughter to use a camera to create memories, following her as she grows up still using Polaroids. I also direct music videos, recently completing one for a French musician that reframes New York as a city of love, inspired by my 6 months living in Paris where I interned and studied French culture and sociology at Sciences Po. That European experience taught me to capture moments of happiness and human connection, focusing on a slower lifestyle that values simple moments. I also have a music background with a certificate from music school, and I write songs and play guitar and piano, which helps me bridge my interests in film and music.
Her Interview
Ten minutes with Ekaterina
01What advice would you give to young women entering your industry?
The first thing I would say is start doing and stop trying. A lot of people say they want to be a director in the future, that they need to climb the ladder in the production industry first, starting from production assistant, then coordinator, then assistant director. I worked as an assistant too, but not to climb the ladder, just to gain experience. I realized that in order to be a director, I just need to get out there and start doing projects. My path started from me just doing my own projects. I didn't wait for anybody. It all started from telling the people around me and my friends from the industry that I'm doing this project, I'm directing, I need a camera operator, I need a gaffer, I need all these people. This is what I'm still doing now. I just don't wait for the right moment, and I don't wait for an invitation to join the project. Sometimes it happens, but sometimes it doesn't, so what you need to do is just do things yourself, organize people and initiate projects. I think this is what really helped me, because if I just kept waiting for the right moment to come, it would never happen.
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