Ekaterina Recanati
Ekaterina Recanati is a forward-thinking Creative Lead Designer at Fern Expo, where she blends artistry, architecture, and emerging technologies to create immersive exhibit experiences that captivate audiences and strengthen brand storytelling. With over a decade of experience in exhibit and graphic design, Ekaterina has built a reputation for transforming conceptual ideas into dynamic 3D realities, leveraging tools such as CAD, Adobe Creative Suite, and generative AI to push the boundaries of design innovation. Her leadership embodies the balance of technical precision and creative freedom, guiding her team toward exceptional results that consistently exceed client expectations.
Before taking on her current leadership role, Ekaterina advanced through key design positions at AGS Exposition Services and Brede/Allied Convention Services, where she honed her expertise in structural and graphic exhibit design. She earned her Bachelor’s Degree in Exhibit and Graphic Design from VF University and an Associate Degree in Technical Management from the Professional School of Engineering and Architecture, grounding her creative vision in strong technical foundations. Her deep understanding of design systems—such as Octanorm, Agam, and custom architectural structures—has positioned her as a go-to expert in trade show and experiential design.
Beyond her professional achievements, Ekaterina is passionate about giving back and empowering others. She donates clothing overseas to help prevent trafficking, demonstrating her commitment to using creativity and compassion to make a positive global impact. Her values of openness, collaboration, and authenticity continue to shape both her work and her advocacy—driving her mission to inspire, innovate, and uplift through the power of design.
• Aluvision training
• Group Exercise Leadership Certification
• BeMatrix Training
• Octanorm Academy Training
• VF University - BD
• National Association of Professional Women
• The Voyage Institute
What do you attribute your success to?
I attribute my success to my personal drive and dedication to continuous learning. My motivation to achieve my goals, combined with the knowledge and skills gained through my education, has been instrumental in shaping my professional growth and accomplishments.
What’s the best career advice you’ve ever received?
The best career advice I’ve ever received is to make diverse connections. Building relationships with people from different backgrounds and industries has opened doors to new opportunities, perspectives, and ideas that have helped me grow both personally and professionally.
What advice would you give to young women entering your industry?
My advice to young women entering this industry is to build a strong foundation. Take the time to learn the fundamentals, master your craft, and understand the core principles of the work. A solid base will give you the confidence and credibility to grow, adapt, and succeed as you advance in your career.
What are the biggest challenges or opportunities in your field right now?
One of the biggest challenges in my field is navigating the fast-paced, often organized chaos that comes with the work. It requires constant adaptability and the ability to stay focused under pressure. At the same time, this dynamic environment creates incredible opportunities for growth—there’s always room to learn, evolve, and advance for those who are willing to embrace the challenge.
What values are most important to you in your work and personal life?
The values most important to me in both my work and personal life are trust, authenticity, and genuine connection. I believe in being real and transparent with others, fostering relationships built on mutual respect and honesty. Being able to relate to people on a sincere level not only strengthens collaboration but also creates a more meaningful and positive environment.
Locations
Fern Expo
Groveland, FL 34736