Designing Experiences
Designing Experiences That Transform Moments Into Memories Through Creativity, Innovation, and Human Connection.
Throughout my career, I’ve believed that great design is more than what we see — it’s what we feel. It’s the connection between story, space, and emotion that transforms an ordinary moment into an unforgettable experience.
My journey began with a foundation in Architecture, where I learned to view structure as both art and function. That passion led me into Spatial Design, where I earned my bachelor’s degree and discovered how environments shape behavior, emotion, and interaction. From there, I expanded into Management, Marketing, Graphic Design, and 3D Concept Design — building a multidisciplinary perspective that continues to define my approach to experiential environments.
For the past 13 years, I’ve been immersed in the Trade Show and Experiential Design industry, where creativity meets logistics and storytelling meets structure. As a Creative Lead Designer, I’ve had the privilege of merging multiple design disciplines — architectural thinking, visual storytelling, and strategic brand communication — into spaces that engage, inspire, and connect people.
What drives me most is the evolution of creativity. Design never stands still — and neither do I. Over the years, I’ve embraced emerging tools and technologies that enhance the creative process, from advanced 3D modeling and visualization to the transformative potential of AI in design. Today, I leverage AI as a partner in ideation — a means to translate abstract concepts into visual narratives that tell a story, evoke emotion, and create memorable experiences.
Beyond tools, my work centers on collaboration, leadership, and storytelling. As a designer and creative lead, I see my role not just as a creator, but as a guide — bringing ideas to life through teamwork, mentorship, and vision. I’m continually inspired by the talented teams I work with and by the opportunity to shape environments that leave a lasting impression.
Being recognized by Influential Women recently was a moment of reflection — a reminder of how far this creative journey has come and how much possibility still lies ahead. It reinforced my belief that when passion, purpose, and innovation align, design becomes more than a career — it becomes a legacy of experiences we create for others.
I’m excited for what’s next in this ever-evolving creative landscape — to continue innovating, inspiring, and designing with intention.
