Discover the Hook-Parable-CTA storytelling framework that empowers communicators to connect emotionally with audiences on social media. Learn how strategic narrative techniques drive engagement and inspire action across platforms.
Influential Woman · Music Media Entertainment
Elise Glover
Founder| Communications Specialist, Sacred House Productions LLC
Los Angeles, CA
9Years experience
1Article published
1Award received
Her Story
About Elise
Elise Glover owns Sacred House Productions LLC, where she works as a music producer and DJ creating lo-fi hip-hop and house music for faith-based media, churches, and nonprofits. She entered the music, media, and entertainment industry around 2017 after an awakening that led her to pursue music production and DJing as a means to heal people with her music. Glover earned a bachelor's degree in media production, including audio and video production with a minor in music production, and recently completed a master's degree in public relations at Full Sail University with a 3.9 GPA. Her radio show, Sacred House Radio, is a music platform used to empower Christians through faith-inspired house music and storytelling. She is also an author of the book The Pulse of an Overcomer, which tells a story of how she went from being homeless to becoming a business owner. She is a member of the Public Relations Society of America and attributes her success and guidance to her faith. Based in Los Angeles, California, Glover operates her business from home, focusing on content creation, marketing, and music production.
Her Interview
Ten minutes with Elise
01What do you attribute your success to?
Definitely God. If I wouldn't have encountered God when I was living in my car back in 2015, I wouldn't have the guidance, the wisdom, the blueprint, the vision, anything.
02What’s the best career advice you’ve ever received?
A person close to me told me that the Lord has already healed me. It was like speaking into the future - my healing has already taken place, it just has not manifested yet, but it is already set in motion.
03What advice would you give to young women entering your industry?
Make no excuses. Start with what you have. And just take the first step, and the second step will appear, and then the next step. Just don't be afraid to start, and keep going no matter what, no matter what obstacle comes your way, you are strong enough to overcome it. And you have everything inside you that you need to be successful.
04What are the biggest challenges or opportunities in your field right now?
Music for media is huge right now. There are many businesses and brands that need music for their media assets to enhance their image. My biggest challenge right now is finding a team to handle the back end.
05What values are most important to you in your work and personal life?
I value my relationship with Jesus Christ, love, community, my heritage, culture, integrity, visionary leadership, consistency, education.
Her Content Hub
Articles by Elise
How to Use Motivational Storytelling to Drive Engagement on Social Media
Master the Hook-Parable-CTA framework to elevate your storytelling and drive meaningful engagement on LinkedIn.
When you read my bio, you may see me as a DJ and music producer—and you'd be correct. However, I'm also a communications strategist who uses storytelling to connect everything I do. I use my voice to uplift, empower, and inspire. Empowerment comes naturally to me, and I weave it into the content I create on LinkedIn.
My Christian background also influences the way I connect with my audience. I often use parables, much like Jesus did. Parables are a powerful storytelling tool, and they can produce stronger marketing and public relations outcomes by helping people connect emotionally with a message.
Today, I'd like to share the storytelling framework I use on LinkedIn.
Hook – Parable – CTA
The framework is simple:
Hook: A short, attention-grabbing opening that draws people in immediately.
Parable: The story that follows the hook and provides context. It includes a problem, a solution, and the result of applying that solution.
Call to Action (CTA): The final step tells your audience exactly what you want them to do next, whether that's signing up for something, following your page, commenting, liking, sharing, or taking another specific action.
This framework works across virtually any social media platform. Whether you're writing a long-form LinkedIn post or creating a short video, the structure remains effective.
In this example, we're using it to drive engagement. Storytelling naturally captures people's attention, encouraging them to connect with your message and take action.
Bonus Tip
If you have a prophetic gift and believe the Lord has given you a message to share, you can thoughtfully weave that into your storytelling. When done authentically, it can make your content feel especially relevant to those who need to hear it. When people feel a message speaks directly to them, they're more likely to engage and respond.
If you enjoy this type of content, let me know! Feel free to message me on LinkedIn—Elise Glover.
I'm honored to be part of Influential Women. Enjoy creating, and I'll see you in the next one.
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