Influential Woman · Marketing and Advertising
Emilia Dufresne
CPR
Lead Marketing Assistant, University of the Pacific
Stockton, CA 95211
Her Story
About Emilia
Emilia Dufresne is an undergraduate marketing student at the University of the Pacific’s Eberhardt School of Business in Stockton, California, where she is pursuing studies in marketing and marketing management. With a passion for creativity, digital media, and strategic communication, she has developed hands-on experience in social media marketing, content creation, brand partnerships, and campaign development. Currently serving as Lead Marketing Assistant at Pacific Recreation and a Social Media Marketing Intern with Pacific Athletics, Emilia applies her creative and analytical skills to strengthen brand visibility, increase audience engagement, and support university-wide marketing initiatives. Her entrepreneurial interests began early when she launched a dropshipping business in seventh grade, eventually inspiring her to pursue marketing professionally after initially studying dental hygiene and earning a registered dental assistant certification.
In her leadership roles, Emilia oversees marketing projects, coordinates team activities, develops content strategies, and supports promotional campaigns that connect organizations with their target audiences. As Vice President of Advertising, Promotions, and Social Media for the University of the Pacific’s American Marketing Association chapter, she leads collaborative marketing initiatives, manages digital communications, and contributes to brand development and organizational growth. She also serves on the executive board of Alpha Phi, where she supports merchandising, media, recruitment outreach, and member engagement. Through her work as a content creator and brand representative, Emilia has collaborated with numerous consumer brands on influencer marketing campaigns and promotional partnerships. Her digital platforms have generated more than 3.5 million impressions and attracted over 19,000 followers, demonstrating her ability to create engaging content and understand audience behavior. Her accomplishments include being named New Member of the Year across the university’s fraternity and sorority life chapters.
Beyond her professional and academic pursuits, Emilia is committed to community service, collaboration, and using her skills to make a positive impact. She has contributed to initiatives supporting formerly homeless families through Gonzaga Family Haven and previously served on its board, helping coordinate volunteer activities, donation drives, and community events. She has also supported accessibility in education through her leadership of the Peer Notes Club at Gonzaga Preparatory School and has participated in community oral health education initiatives for underserved children. At the University of the Pacific, she continues to explore opportunities that combine creativity, leadership, and service while strengthening her expertise in digital marketing and brand strategy. Seeking summer 2027 internship opportunities, Emilia looks forward to expanding her professional experience, building meaningful industry relationships, and helping organizations develop authentic marketing strategies that foster engagement, community, and long-term growth.
Her Interview
Ten minutes with Emilia
01What do you attribute your success to?
I attribute my success to the values my parents instilled in me, the guidance of my mentors, and my willingness to step outside my comfort zone. My experiences with chronic illness have taught me resilience, while my journey into marketing has shown me the importance of embracing new opportunities, learning through experience, and trusting my abilities. I believe success is not just about professional achievements but also about making a meaningful impact on others. By combining creativity, perseverance, and compassion, I strive to grow professionally while maintaining balance, building meaningful relationships, and using my skills to support my community.
02What’s the best career advice you’ve ever received?
The best career advice I have received is to step outside my comfort zone and embrace opportunities for growth, even when I do not feel completely ready. I have learned that taking risks, asking questions, and being open to new experiences can lead to valuable opportunities. I also believe resilience means knowing when to rest and prioritize my well-being, especially while balancing multiple responsibilities. Above all, I have learned that success is more meaningful when I use my skills to serve others and make a positive impact in my community.
03What advice would you give to young women entering your industry?
My advice to young women entering marketing is to stay curious, trust your ideas, and embrace opportunities that challenge you. Continue developing your skills, building your portfolio, and connecting with people who inspire you. Do not let bias or self-doubt diminish your confidence; advocate for yourself and support other women along the way. Most importantly, recognize that your unique perspective is a strength and prioritize your well-being while pursuing your professional goals.
04What are the biggest challenges or opportunities in your field right now?
One of the biggest challenges in marketing is standing out in an increasingly crowded digital landscape where trends shift quickly and audiences expect authentic, engaging content. At the same time, emerging platforms, data-driven strategies, creator partnerships, and innovative storytelling offer exciting opportunities for marketers to build communities and create lasting brand connections. For women entering the industry, developing confidence, demonstrating the value of their ideas, and building supportive professional networks are essential to turning these opportunities into meaningful careers.
05What values are most important to you in your work and personal life?
Authenticity, perseverance, compassion, and service are central to how I approach both my professional and personal life. I want to use creativity and strategy to help organizations communicate meaningfully while using my time and abilities to support communities and people who may need additional resources. Above all, I value family, personal growth, and well-being, because true success is not only about what we accomplish but also about the lives we touch and the person we become along the way.
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