Haley Adam

I've been working in product marketing for over 10 years, and for the past four and a half years, I've been with Interplay Learning, an education technology company that specializes in simulation-based training for skilled trades roles. What we do is build simulation-based preventive maintenance training for HVAC teams, in-house facilities teams at hospitals, and industrial maintenance teams in manufacturing plants. I own specific markets from a go-to-market perspective, including our commercial and industrial markets. I develop all of our messaging, build out our brand presence, and really develop the go-to-market strategy for all of our industries within those larger market buckets. I grew up in a family of tradesmen - my father is in commercial HVAC, my two brothers work with him, and now my nephew is going through an apprenticeship program, so it's really interesting seeing this from the other side of what they do. One of my proudest achievements just happened yesterday when we launched our entry into the data center space. With AI booming and new data centers being built around the country, there's a huge shortage of qualified data center technicians. We built out an entire roadmap with over 260 courses within our newly launched data center catalog, and we're targeting hyperscalers, co-location providers, and various contractors in the space. It was a massive launch with a lot of press pickup, and it was very exciting for us.