Haritha Ethirajan leverages two decades of enterprise technology expertise to build scalable financial infrastructure for women entrepreneurs through Fulplate's AI-powered food-tech platform and ezpymt's innovative payment infrastructure.
Influential Woman · Software & Technology
Haritha Parvatham Ethirajan
Technology & Product Leader | FinTech Innovator | Founder, ezpymt
Jersey City, NJ
22Years experience
1Article published
Her Story
About Haritha
Haritha Parvatham is a technology and product leader, fintech innovator, and entrepreneur with over 20 years of experience across banking, payments, and financial technology. She holds a bachelor’s degree in Computer Science Engineering and an MBA, and has pursued entrepreneurship studies through Wharton Executive Education to strengthen her ability to solve customer problems and drive innovation.
As a founding product advisor at ezpymt, Haritha helps shape a payment decisioning infrastructure platform designed to make money movement smarter, safer, and more efficient through intelligent payment decisions and risk-aware workflows. She is also the founder of Fulplate, an AI-powered food-tech platform designed to help restaurants and small food businesses streamline operations, improve customer engagement, and grow through accessible digital tools.
Inspired by her family’s entrepreneurial legacy, including her great-grandmother and mother’s home-based business, Haritha is passionate about advancing women’s financial independence and sustainable entrepreneurship. Through product innovation, AI-driven technology, and inclusive leadership, she aims to turn business challenges into growth opportunities and help more women build thriving, resilient businesses.
Her Interview
Ten minutes with Haritha
01What do you attribute your success to?
I attribute my success to resilience, continuous learning, and the courage to embrace change. My journey has taught me to turn challenges into opportunities, lead with empathy, and create meaningful impact through technology and entrepreneurship. I believe true success is not just about personal achievement, but also about empowering others, especially women, to grow and succeed.
02What’s the best career advice you’ve ever received?
“Believe in yourself, embrace change, and never let setbacks define your potential.” I’ve learned that growth comes from stepping outside your comfort zone, continuously learning, and having the courage to create your own opportunities rather than waiting for them
03What advice would you give to young women entering your industry?
The courage to build whatever your experience into a purpose. Carry forward what previous generations taught with technology learned to make it sustainable and easier for the next generation to succeed. Have patience, prove yourself, and know it is our cup of tea.
04What are the biggest challenges or opportunities in your field right now?
The biggest opportunity is using AI and emerging technologies to transform banking, payments, and business operations. The challenge is adopting these innovations responsibly while ensuring security, trust, and meaningful customer value. I believe leaders who combine technical expertise, business strategy, and human-centered innovation will be best positioned to drive this transformation.
05What values are most important to you in your work and personal life?
Integrity, resilience, empathy, and continuous learning are the values that guide me in both work and life. I believe in leading with purpose, treating people with respect, and creating opportunities for others to grow. As a woman and entrepreneur, I especially value empowering other women to become independent, confident, and successful
Her Content Hub
Articles by Haritha
The Thing She Quit and Never Regretted
From Enterprise Architecture to Economic Empowerment: How One Technologist is Building Infrastructure for Women Entrepreneurs
After more than two decades architecting and scaling enterprise technologies, Haritha Ethirajan chose to pivot away from the corporate technology hierarchy to solve a systemic economic challenge: engineering scalable financial independence for women entrepreneurs.
Having grown up in an entrepreneurial family, Haritha Ethirajan witnessed firsthand both the wealth-generating potential of commercial ownership and the acute vulnerabilities families face during business downturns, when the financial burden falls disproportionately on women. That perspective solidified a core principle: lasting empowerment is not built through encouragement alone but through deliberate, accessible technological infrastructure.
Today, Haritha Ethirajan translates that conviction into structural market impact across two critical frontiers.
As founder and builder of Fulplate, she leads the development of an AI-powered food-tech platform engineered to help women culinary operators streamline operations, capture market demand, and scale viable enterprises in an industry historically constrained by fragmented workflows and thin margins.
Simultaneously, Ethirajan operates at the forefront of enterprise fintech as a founding advisor to ezpymt, shaping product strategy for an AI-native payment infrastructure platform designed for the emerging agentic economy. As commerce accelerates toward autonomous software agents discovering, negotiating, and settling transactions programmatically, her work ensures that modern platforms and independent operators possess the transparent, governed payment decision infrastructure required to thrive in this new paradigm.
"Stepping away from a corporate title was an intentional investment in building enduring legacies," Ethirajan reflects. "Lasting leadership is never measured by the height of an individual ascent, but by the resilience of the ecosystem we build for others to rise."
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