Discover how faith-centered transformation coaching empowers women to reconnect with their purpose, renew their identity, and align their lives with God's calling through intentional growth and meaningful reflection.
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Influential Woman · Faith-Based Transformation Coaching
Ivette Marchena
Founder & Faith-Based Transformation Coach, Heart Driven By Ivette Marchena
Tampa, FL 33614
1Article published
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Her Story
About Ivette
Ivette Marchena is a dental practice manager, trainer, and coach with more than 30 years of experience in the dental field, including 15 years in clinical roles and approximately 16–17 years in management, training, and coaching. Drawing on her extensive professional background in leadership, organizational development, and patient-centered service, she has built a career focused on supporting people and helping them grow. Alongside her work in dentistry, she is the founder of Heart Driven Transformation Coaching, also known as Heart Driven, Faith Led by Ivette Marchena, a faith-based coaching practice dedicated to empowering Christian women to reconnect with their God-given identity, strengthen their confidence, and pursue the purpose God has placed in their lives. A follower of her Christian faith for more than 30 years, Ivette integrates biblical principles, prayer, reflection, and practical personal development strategies into her coaching approach.
Her journey into transformation coaching was shaped by both her professional experience and personal life challenges, including single motherhood, personal loss, family tragedy, and illness. These experiences strengthened her empathy and deepened her understanding of the challenges women face while balancing family responsibilities, relationships, work, and personal well-being. Naturally drawn to encouraging and uplifting others, Ivette came to recognize that listening, inspiring, and guiding women were meaningful ways to use her God-given gifts. Through prayer, Bible studies, spiritual retreats, and prayer teams, she continued developing her faith and recognizing her desire to serve women more intentionally.
Her coaching practice offers a personalized six-week, one-on-one transformation program incorporating personal assessments, heart checks, mindset renewal, anchor habits, biblical principles, and accountability, followed by continued self-coaching support. She also offers a 90-day self-guided option and provides clients with personalized materials, including journals, mugs, and scripture selections to encourage them throughout their journey. Through Heart Driven Transformation Coaching, Ivette seeks to create a supportive, faith-filled environment where women can overcome limiting beliefs, develop healthy habits, rediscover their confidence, and live with greater clarity and purpose. She believes lasting transformation begins within and that women can experience meaningful growth when they learn to see themselves through God's truth rather than their fears or insecurities. Her approach is guided by faith, family, love, compassion, integrity, humility, and gratitude. Beyond her current coaching programs, she aspires to expand her work through devotionals, inspirational merchandise, and a book that further encourages women's spiritual and personal development. Whether through her work in dental management or faith-based coaching, Ivette remains committed to serving others, encouraging personal growth, and helping women recognize their worth and walk confidently in the purpose they believe God has given them.
Her Interview
Ten minutes with Ivette
01What do you attribute your success to?
I attribute my success to my faith, prayer, self-reflection, and willingness to embrace the calling God has placed on my life. My more than 30 years of experience in dentistry and management have strengthened my leadership, communication, and people skills, while my personal experiences have deepened my empathy and understanding of the challenges women face. I also recognize the importance of embracing my natural gift for encouragement and using it to support others. I believe success comes from recognizing the gifts God has given us, remaining open to growth, and having the courage to move forward even when the path is uncertain.
02What’s the best career advice you’ve ever received?
One of the most important lessons I have learned is to seek God's guidance rather than allow fear, doubt, or uncertainty to determine my direction and to be humble in everything I do. Through prayer and reflection, I realized that I did not need to have every detail figured out before pursuing my calling. I needed faith, a willingness to learn, and the courage to take the first step. This continues to remind me to trust God's timing, recognize my gifts, and move forward with confidence.
03What advice would you give to young women entering your industry?
I encourage young women to discover their natural gifts, recognize their God-given strengths, and pursue their purpose rather than compare themselves with someone else's journey. Difficult experiences do not have to define your future; they can become opportunities to develop compassion, resilience, and a deeper understanding of others. Make time for prayer and reflection, seek wise guidance, and do not allow self-doubt to prevent you from taking the first step. You do not need to have every answer before you begin. You need the courage to grow, the willingness to learn, and the faith to keep moving forward. Most importantly, remember that caring for others should never require abandoning yourself. Your own growth, identity, and well-being matter, too.
04What are the biggest challenges or opportunities in your field right now?
One of the greatest challenges women face today is balancing the demands of family, relationships, work, and caregiving while maintaining a strong sense of personal identity and spiritual well-being. I believe faith-based transformation coaching provides an important opportunity to create supportive environments where women can examine limiting beliefs, strengthen their relationship with God, and develop practical habits aligned with their values and goals. Through my coaching work, I hope to help women move beyond simply managing their responsibilities and begin living with greater clarity, confidence, and purpose while remaining anchored in their faith.
05What values are most important to you in your work and personal life?
Faith, family, love, compassion, integrity, humility, and gratitude are central to my life and guide the way I serve others. I value authenticity, encouragement, patience, and personal growth. I believe every woman deserves to feel seen, supported, and reminded of her worth in God's eyes. Above all, I strive to live heart driven, faith led, and anchored in Christ, allowing my faith to guide my decisions and my work to reflect the love, hope, and purpose I hope to inspire in others.
Her Content Hub
Articles by Ivette
The Power of Becoming: Leading with Heart, Living with Purpose, and Empowering Other Women
Discover how one woman's 30-year journey transformed her mission to help other women reconnect with their faith, identity, and God-given purpose.
Heart Driven, Faith Led: Empowering Women to Rediscover Their Faith, Identity, and Purpose
Throughout my life and professional journey, I have come to understand that some of our greatest opportunities to make a difference happen in the everyday moments when we choose to encourage someone, speak life into another person, share what we have learned, or simply remind someone that they are capable of more than they realize.
For more than 30 years, my career as a dental professional, practice manager, trainer, and leader has allowed me to work alongside people from all walks of life. Throughout those years, I have had the privilege of teaching, mentoring, developing others, building relationships, and creating opportunities for people to grow. What began as a professional commitment to serving others became something much deeper: a genuine passion for people, meaningful connections, and helping others recognize their potential.
I have learned that leadership is about more than managing responsibilities or achieving professional goals. It is about how we make people feel, how we treat others, and how we use our experiences and influence to build someone up rather than tear them down. Sometimes, a conversation, a word of encouragement, or a moment of genuine connection can make a lasting difference in someone's life. Those experiences helped shape the heart behind what I am building today.
When Your Experience Becomes Part of Your Calling
As I reflect on my journey, I recognize that every season has contributed to the woman I am becoming. My professional experiences, personal challenges, lessons, faith, and relationships have all played a part in shaping my perspective and purpose. Today, I am embracing a new season in my personal journey and professional calling through Heart Driven, Faith Led, a Christ-centered, faith-based transformation coaching brand.
This is more than a business for me. It is an extension of the heart I have carried throughout my life: to encourage, uplift, empower, and help others recognize the value and purpose within themselves.
Through my six-week, one-on-one faith-based transformation coaching program, I work with women who desire to reconnect with their faith, renew their mindset, rediscover their identity, and realign their lives with God's purpose.
My approach centers on faith, reflection, encouragement, personal growth, and intentional action. I want women to understand that transformation doesn't mean becoming someone else. It means making room to rediscover who you are, recognize the gifts within you, and grow into the woman God created you to be.
One message that deeply reflects my heart is: "Becoming Her doesn't mean losing yourself. It means finding yourself in Christ."
The Importance of Renewal and Realignment
As women, we often carry so much. We show up for our families, careers, relationships, communities, and everyone who depends on us. We become accustomed to being strong for others, sometimes forgetting that our own hearts need attention, our dreams need nurturing, and our personal growth deserves a place in our lives.
There may be seasons when we feel disconnected from ourselves, uncertain about our next steps, or overwhelmed by everything life requires of us.
But those seasons do not diminish our worth or erase our purpose.
I believe every woman deserves the opportunity to pause, reflect, and ask herself meaningful questions:
- Am I living in alignment with the woman I desire to become?
- Have I made room for my own growth and well-being?
- Am I using the gifts and abilities I have been given?
- What is God calling me to embrace in this season of my life?
- What might change if I began believing in myself again?
Renewal begins when we become intentional about the way we think, the choices we make, the relationships we nurture, and the direction in which we are growing.
Scripture reminds us in Romans 12:2 to be transformed by the renewing of our minds. This is a principle that guides my coaching philosophy: meaningful transformation begins within and eventually becomes visible in how we live, lead, serve, and connect with others.
Women Empowering Women: Our Influence Is Greater Together
One of the things I feel most passionate about is seeing women recognize the power of their own voices and stories.
We all have different backgrounds, experiences, careers, challenges, and dreams. Our journeys may look different, but we can still find common ground in our desire to grow, make a difference, and live meaningful lives. I believe women are not meant to compete for space. We are meant to create space for one another.
Imagine what could happen if we spent more time encouraging instead of comparing, celebrating instead of competing, and opening doors instead of waiting for someone else to do it. When one woman finds the courage to pursue her purpose, she can inspire another to do the same. When one woman shares her story, another may find the strength to share hers. When we use our experiences to encourage others, our influence reaches far beyond ourselves.
That is the kind of impact I hope to continue making through my work, my faith, and my connection with other women.
Your Story Still Has Purpose
I am not sharing this message as someone who has everything figured out. I am sharing it as a woman who is still growing, learning, trusting God, and embracing the process of becoming. I believe God can use every season of our lives. Our experiences, gifts, lessons, and even the moments we once considered setbacks can become part of a greater story.
You do not have to wait until everything is perfect to begin pursuing what is in your heart. You do not have to have all the answers to take the next step. And you do not have to diminish your gifts to make others comfortable. Your story matters. Your voice matters. Your purpose matters.
If you are a woman reading this and you find yourself in a season of transition, rediscovery, uncertainty, or new beginnings, I want to encourage you to give yourself permission to grow. Reconnect with what matters. Nurture your faith. Recognize your gifts. Surround yourself with people who encourage your growth. And don't be afraid to step into the next chapter of your life. There is room for you to grow, lead, create, serve, and make an impact.
Because when a woman's heart is renewed, her faith strengthened, and her purpose realigned, she doesn't just transform her own life—she creates a ripple of encouragement that can impact the lives of others.
That is the heart behind Heart Driven, Faith Led.
And that is the influence I hope to leave wherever my journey leads.
Continue to be Heart Driven, Faith Led, and Anchored in Christ.
By Ivette Marchena
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