Her Story
About Jada
I've been working in social innovation since 2020 professionally, though I started doing community-based work back in 2016 when I was in high school. I'm a first-generation college student from Lexington, North Carolina, and I graduated from NC State in 2024 where I studied business and social innovation, interdisciplinary entrepreneurship, arts entrepreneurship, and psychology. Throughout my career, I've worked in diverse industries including tech and design at Lenovo, finance at Lincoln Financial, sales training with the National Association of Sales Professionals, and various roles at NC State including as an assistant director for the Park Scholars program. After graduation, I co-founded a social impact travel agency focused on bringing people to see community work in El Salvador, but I realized my true calling was in education and research rather than being a hands-on entrepreneur. Now, as a program associate for the Social and Sustainable Innovation Entrepreneurship Department at NC State, I do everything from research and retreat planning to developing fundraising strategies. I've had the privilege of working with communities in Raleigh, along the North Carolina coast, my hometown of Lexington, and in El Salvador, where I've learned that the most effective social innovation comes from supporting community leaders who are already doing amazing work. I'm preparing to start my PhD in entrepreneurship at Iowa State this fall, where my boyfriend will also be pursuing his master's in entrepreneurship. We both met through the Social Innovation Fellows Program, and I'm excited to continue learning, teaching, and researching social innovation frameworks at a deeper level.
Her Interview
Ten minutes with Jada
01What advice would you give to young women entering your industry?
There's a world of opportunities that you haven't explored, and you're uniquely capable. The opportunities that you're going to pursue aren't even visible to you right now, so stay very open-minded, because you probably just literally never even encountered the thing that you might end up being passionate about. I never would have imagined three years ago that pursuing a PhD would be a possibility for me as a first-generation college student, but amazing people helped me keep my eyes open to different paths. So don't limit yourself to what you can see right now, because there's so much more out there waiting for you to discover.
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