Jen Silver, Owner and Founder on Influential Women
Verified Member

Influential Woman · Roofing

Jen Silver

Umpire

Owner and Founder, Roofing Utah, Inc.

Roy, UT 84067

9Years experience
1Award received

Certifications · Degrees · Memberships

Cert Licensed General Contractor Cert Certified Appraiser Cert Umpire Member NRCA

Her Story

About Jen

I’m Jennifer “Jen” Silver—an entrepreneur, industry leader, author, speaker, innovator, and advocate. But before any of those titles, I’m a mom of four and an “Ami,” and my family is at the center of who I am and why I work so hard to create something meaningful.

My professional journey began in construction and roofing, but over the years it has expanded into insurance claims, product development, education, consulting, and public policy. As a leader of Roofing Utah, I’ve had the opportunity to help homeowners navigate some of the most important and expensive decisions they will make about their properties. I also serve as an appraiser, umpire, consultant, and expert witness on complex property-loss matters, giving me a unique perspective on the intersection between contractors, consumers, and insurance carriers.

I am the founder of Rejuvaroofs, an asphalt shingle rejuvenation solution developed to help extend the useful life of existing roofing systems and give property owners another option beyond premature replacement.

Education and advocacy have also become a major part of my work. I’ve spoken on industry stages, trained and mentored contractors and business owners, and been featured on the cover of Roofing Contractor magazine. I am also the author of The Silver Lining Insurance Playbook, created to help consumers better understand the changing property-insurance landscape and take greater control of their financial preparedness.

That work ultimately inspired the development of the Property Savings Account, or PSA—a proposed financial and legislative framework designed to help homeowners proactively save for property maintenance, resilience improvements, deductibles, and other qualified property-related expenses. I am working to bring that concept into conversations with policymakers and leaders in the financial industry.

As a woman working in industries that have traditionally been male-dominated, I’ve learned that influence isn’t simply about a title or being the loudest person in the room. It comes from understanding the problem, being willing to challenge what isn’t working, and having the courage to build something better.

Being a mother and an Ami has also shaped the way I define success. I want my children and grandchildren to see that it is possible to build a meaningful career, take risks, stand up for what you believe in, and still remain deeply connected to the people who matter most.

Whether I’m leading a company, standing on a stage, mentoring another entrepreneur, developing a new idea, advocating for homeowners, or spending time with my family, my goal is the same: to leave people, businesses, and communities better than I found them—and to build something the next generation can be proud of.

Her Interview

Ten minutes with Jen

01What do you attribute your success to?

I attribute much of my success to trusting my intuition and having the courage to act on it, even when the path ahead is uncomfortable or unfamiliar.

In 2020, that belief became deeply personal when a plane crashed into my home. Shortly before the crash, I felt an overwhelming instinct to leave work and pick up my children. There was no logical reason for the urgency I felt, but I listened to that inner voice. That experience profoundly reinforced something I had felt throughout my life: intuition has value, but only when we have the courage to act on it.

Since then, I have made a conscious commitment to trust those instincts, particularly when they lead me outside my comfort zone. That mindset has given me the confidence to speak up when something needs to change, advocate for others, pursue ideas that may initially seem ambitious, and step into rooms I might once have believed were beyond my reach—including engaging with members of Congress to advance initiatives and causes I believe can make a meaningful difference.

For me, success has not come from always knowing exactly what to do next. It has come from being willing to listen to that inner voice, trust myself, and have the courage to take the next step.

02What’s the best career advice you’ve ever received?

The best career advice I have ever received is to trust myself enough to make the decision and then commit to it.

There will always be people who see things differently, reasons to hesitate, and moments when the safer choice feels more comfortable. But growth rarely happens in the comfortable places. I have learned to gather the information, listen to the people I respect, trust my instincts, and then move forward with confidence.

That advice has shaped the way I lead, build businesses, advocate for others, and pursue opportunities that once felt far outside my comfort zone.

03What advice would you give to young women entering your industry?

I would advise young women entering the industry to focus first on building a strong foundation of knowledge and to never be afraid to admit when they are still learning. You do not need to have every answer, and there is strength in being honest enough to say, “I don’t know, but I’ll find out.”

What matters is being committed to learning, never misrepresenting your expertise, and continually developing your skills. Knowledge builds confidence, credibility, and independence.

Most importantly, never underestimate the value of becoming truly knowledgeable in your field. There may be times when the people around you, including men with more years in the industry, do not have the same depth of knowledge you have worked to develop. Do not let that diminish your confidence. Invest in your own expertise, trust what you know, remain open to learning, and never be afraid to bring your voice to the table.

04What are the biggest challenges or opportunities in your field right now?

One of the greatest challenges in my field is navigating an insurance system that has, at times, been strained by misuse on multiple sides, including contractors and homeowners who postpone necessary maintenance and then look to storm-related claims as a solution. At the same time, the growing use of large percentage-based wind and hail deductibles is creating additional financial pressure for homeowners and new challenges for contractors trying to help them understand their options.

As a woman in a traditionally male-dominated industry, I have also faced the added challenge of having my knowledge and expertise questioned more frequently. That experience pushed me to become exceptionally well-informed and prepared so I could confidently address difficult questions, complex situations, and industry assumptions.

Ultimately, those challenges have strengthened my commitment to advocate for greater education, transparency, accountability, and consumer understanding across the roofing, construction, and property insurance industries.

05What values are most important to you in your work and personal life?

The values that matter most to me are being my word, treating others with respect, and being obedient to my intuition.

Being my word means doing what I say I am going to do and taking responsibility when I fall short. Trust is built through consistency, accountability, and following through, especially when it would be easier not to.

Respect is equally important to me. I believe every person deserves to be heard, treated with dignity, and valued for the perspective and experience they bring. Some of the most meaningful growth in my life and career has come from being willing to listen, learn, and remain open to people who see the world differently than I do.

Finally, I have learned to be obedient to my intuition. When I feel strongly that I should speak up, pursue an idea, change direction, or step into an uncomfortable situation, I have learned not to ignore that voice. Trusting my intuition has shaped some of the most important decisions in my life and has given me the courage to pursue opportunities, advocate for others, and take on challenges that once felt beyond my reach.

Together, these values guide the way I lead, the way I build relationships, and the way I try to move through both my personal and professional life.

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