Her Story
About Jennelle
Jennelle Lopez serves as VP of Integrated Sales for Amarillo and Lubbock and Regional Digital Sales Manager at Townsquare Media in Amarillo, Texas, bringing more than 24 years of experience in media sales, advertising, marketing strategy, and business development. She began her career in radio advertising in 1998 as an Account Executive with Cumulus Broadcasting before transitioning to print advertising with Thrifty Nickel, later known as American Classifieds, where she worked from 2001 to 2012. She returned to Townsquare Media in 2012, briefly transitioned to another opportunity in 2019, and rejoined the organization in 2021 in a digital sales leadership role before advancing to her current position.
Throughout her career, Jennelle has developed extensive expertise across radio, print, and digital advertising, with a strong focus on integrated marketing solutions, social media campaigns, online display advertising, web development, brand strategy, and search engine optimization. In her current leadership role, she is particularly focused on training and mentoring Account Executives to put client needs first, listen carefully, understand their challenges, and develop effective solutions that deliver measurable results. Her approach combines deep industry experience with a commitment to creating efficiencies, increasing return on investment, and building strong, lasting client relationships.
Jennelle attributes her success to the support of her family, consistency, a strong work ethic, and reliability. She believes in doing the right thing, even when it requires difficult decisions, and is guided by the principle that “Do the right things, and the right things will happen.” She also emphasizes the importance of listening, often sharing the career advice to “talk less and listen more,” particularly when working with clients. Jennelle holds a GED and completed 12 hours of electronic media coursework at a local college, and she continues to bring her experience, integrity, and commitment to helping others succeed to her work in the media and advertising industry.
Her Interview
Ten minutes with Jennelle
01What do you attribute your success to?
I attribute my success to the support of my family, consistency, a strong work ethic, and reliability. I believe in following through on my commitments and being someone others can depend on. When someone comes to me with a question or challenge, I make every effort to find the right answer or solution, even if it requires additional research or effort. My willingness to stay consistent, work hard, and never stop looking for solutions has played an important role in building my reputation and achieving success throughout my career.
02What’s the best career advice you’ve ever received?
The best career advice I have ever received is simple but powerful: “Talk less and listen more.” I believe that listening carefully, especially to clients, is essential to truly understanding their needs, concerns, and challenges. Rather than making assumptions, I focus on asking thoughtful questions and listening with intention so I can provide meaningful solutions, build trust, and develop stronger, long-lasting professional relationships.
03What values are most important to you in your work and personal life?
The values that are most important to me, both personally and professionally, are honesty, integrity, reliability, and consideration for others. I believe in doing the right thing, even when it requires making difficult decisions or taking the more challenging path. I strive to approach every situation with accountability, respect, and genuine consideration for those around me, guided by the principle that when you do the right things, the right things will follow.
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