Her Story
About Jennifer
Jennifer Ford brings 15 years of marketing expertise to her role at Pilot Energy, where she has worked for approximately 10 months in the energy industry. Her responsibilities include managing content, branding, social media, and internal and external communications, with the primary goal of increasing brand awareness and demonstrating how the company's services can benefit commercial and industrial businesses. She earned a degree in journalism and communications from the University of Oklahoma in 2008 and previously worked in nonprofit, higher education, financial services, and banking sectors. Notable achievements include receiving an IABC Houston award and a regional award for an annual report and presentation created during her time in banking. She also hosts the Pilot Unplugged podcast at Pilot Energy, which features industry professionals answering audience questions about energy-related topics. Ford values open and honest communication and transparency in her work, and she emphasizes the importance of believing in the products and services being marketed. She advises that no question is a bad question and encourages working hard while maintaining multiple perspectives when approaching marketing challenges.
Her Interview
Ten minutes with Jennifer
01What’s the best career advice you’ve ever received?
No question is a bad question. We learn every single day. Asking questions to make sure that I am doing things the right way. You have to believe in the products and services that you're marketing.
02What advice would you give to young women entering your industry?
Believe in yourself and the products and services in your industry. There's never a wrong question. Work hard now, play harder later.
03What are the biggest challenges or opportunities in your field right now?
Challenges include skepticism from prospects due to world events and AI making it hard to know what's real, many competitors and fly-by-night companies. Opportunity to showcase real services like no-cost bill analyzer to save money for commercial and industrial businesses.
04What values are most important to you in your work and personal life?
Open, honest communication and transparency. Never promote a product or service I don't believe in. Look at things from an outside perspective and consider multiple perspectives.
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