Jennifer Smits

Jennifer Smits is an accomplished Sales and Education Manager at Ivoclar, bringing nearly two decades of experience in the dental industry. With a background as a Registered Dental Hygienist, she began her career providing chairside patient care before transitioning into dental sales and education. Her clinical experience has given her a unique understanding of dentistry, allowing her to effectively support dental professionals through product education, equipment implementation, and solutions that improve patient outcomes.

In her current role, Jennifer manages a large territory across Michigan, leading sales initiatives, developing client relationships, and delivering educational programs for dental practices, laboratories, study clubs, and industry partners. She specializes in helping dental professionals successfully integrate innovative products and technologies into their workflows while driving growth, efficiency, and predictable clinical results. Her expertise in CRM optimization, account management, product launches, and strategic partnerships has contributed to consistent sales success and long-term customer relationships.

Jennifer holds a Bachelor’s degree in Dental Hygiene from the University of Michigan and is a longtime member of the Registered Dental Hygienists Association. Throughout her career, she has earned multiple recognitions, including achieving membership in performance-based sales clubs and being named runner-up for Territory Manager of the Year across the North American sales force. Passionate about advancing oral healthcare, Jennifer is inspired by the opportunity to help people improve their health, confidence, and quality of life through better dental care and education.