Jessalyn Arthur Taveras
Jessalyn Arthur Taveras is a marketing agency owner, strategist, and automation specialist with a passion for building human-centric, scalable marketing systems. As the co-founder of ARKO Creative Agency, she helps entrepreneurs and growing brands transform operational chaos into structured, profit-generating ecosystems by blending business strategy, digital marketing, AI, and automation. Based in the Miami–Fort Lauderdale area and working across Latin America, Jessalyn is known for designing integrated marketing solutions that prioritize clarity, efficiency, and sustainable growth.
Jessalyn’s career began early, launching into the industry at just 19 and leading high-profile television campaigns for global brands such as Lexus and Toyota. Her experience spans creative direction, business development, and digital transformation, with a strong emphasis on systems that reduce manual work and prevent burnout. An ESADE Business School alum and recipient of the prestigious ESADE Excellence Award, she combines academic rigor with hands-on experience, having built and automated systems used by hundreds of users and supported large, engaged communities.
Driven by the belief that strategy—not hype—creates results, Jessalyn champions a multidisciplinary approach to modern marketing. Through ARKO Agency, she leads teams across content, automation, branding, and technology to deliver measurable outcomes, including significant revenue growth and high client satisfaction. Whether consulting, building automation workflows, or mentoring entrepreneurs, Jessalyn remains focused on one goal: helping businesses grow smarter, not harder, while keeping people at the center of every system.
• Esade- M.Sc.
• CHAVÓN
• Pontificia Universidad Católica Madre y Maestra
• Ringling College of Art and Design
• ESADE Excellence Award
• Creative Work Recognition
• Awarded twice 'Best Marketing Plan' in both senior thesis presentations
• Bestowed best Entrepreneurship Project
• Best Team in Millennial Speech and Debate Summer Program
• Magna Cum Laude
What do you attribute your success to?
I attribute my success to persistence, a commitment to continuous learning, and always striving to be better.
What are the biggest challenges or opportunities in your field right now?
One of the biggest challenges in my field right now is navigating the rapid expansion of solutions while helping businesses cut through the overwhelm created by the fast pace of AI innovation.
What values are most important to you in your work and personal life?
Honesty, responsibility, creativity, and respect guide both my work and personal life, and I value staying active and connected through tennis, horseback riding, and engaging in networking events.