Jillian Black

I have been in my field for about 10 years now, and I am currently a Senior Life Cycle and CRM marketing consultant. In the past 8 to 9 months, I recently decided to do some self-employed consulting work. Before that, I was in the corporate world, and I was at an impasse of whether I wanted to continue or find a different job, and ultimately, going independent really excited me again about the roles and the industry all over again. I've worked across a few different industries, and that's the beautiful part of why I love CRM and lifecycle marketing. I've worked across fashion, tech, telehealth, home goods, and textiles. Being in the lifecycle CRM world, I really always brought a very customer-centric mindset, whereas everyone's usually so focused on the business that they kind of forget why this would matter to the humans or the businesses behind it. I've worked with national brands in both Canada and the U.S., and I've also worked for global companies. In the lifecycle space, there are different laws and regulations that you have to abide by, and I like to flex the knowledge that I have as I've been able to learn and grow that muscle of different laws in different countries, and how we can ensure that the marketing is ethical and personal. Right now, I work with an agency to bring me clients, and I also work on networking myself through different Slack communities in the industries. I've been rolling with the punches, which is very odd for me because typically I'm pretty structured and have a plan in place. But this has been really freeing of that rigidity, because if a new client comes, I can pitch what they are looking for and match their needs. Sometimes they just need a content calendar built out, and other companies and clients have wanted full audits, or for me to manage their day-to-day, whether more strategic or more executional. That's the beauty of what I'm liking about it right now - not every day and not every client looks the same, and it's brought me this refreshed energy in the space.