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Influential Woman · Travel
JoAnn Olin
CERT
Business Development Manager
Titusville, FL 32796
Her Story
About JoAnn
JoAnn Olin is a seasoned travel industry professional and Training Manager at Cruise Brothers in Titusville, Florida, where she oversees the development and success of approximately 1,500 independent travel agents. With 16 years of experience in the travel industry, she provides personalized one-on-one coaching, daily training, back-office support, and quality-control guidance to help both new and experienced agents build thriving businesses. Her leadership is rooted in a passion for mentoring others, and she considers her greatest professional achievement to be watching her agents gain confidence and reach their goals. Before transitioning into travel, JoAnn built an accomplished 28-year career in banking and risk management, holding positions in business continuity planning, risk management, access management, lending, project management, and private wealth management. She holds an Associate Degree in Behavioral Sciences and has earned numerous professional certifications, including Business Continuity Planner, Risk Manager, Project Management, FEMA CERT Trainer, CLIA Travel Agency Executive (TAE), Master Cruise Counselor (MCC), Accredited Cruise Counsellor (ACC), Certified Cruise Counselor (CCC), and recently a Life Coaching certification. She is an active member of CLIA, IATA, ASTA, and Lean In, and previously served on the board of AIDS Project Rhode Island while also volunteering as a FEMA CERT trainer and emergency response leader. A lifelong learner and dedicated mentor, JoAnn believes that success comes from helping others discover their own potential. Inspired by advice from her father to never say "I can't," she encourages aspiring travel professionals to embrace challenges, continue learning, and confidently pursue new opportunities. Her positive, action-oriented approach, combined with her commitment to service and education, has earned her recognition as one of the featured women in Influential Women 2026, representing the state of Florida.
Her Interview
Ten minutes with JoAnn
01What do you attribute your success to?
I attribute my success to helping others succeed. Seeing my agents grow in confidence and achieve their goals is my greatest measure of success. Whether they join the industry with experience or as complete beginners, guiding them to become capable, confident professionals is incredibly rewarding and one of my proudest achievements.
02What’s the best career advice you’ve ever received?
The best career advice I've received is to never say, "I can't." Instead, give it your best effort first. If you succeed, you've expanded your capabilities. If it turns out it's not the right fit, at least you'll know from experience rather than limiting yourself before you've even tried. That mindset has helped me stay open to growth and new opportunities throughout my career.
03What advice would you give to young women entering your industry?
Keep your focus forward! This is not an industry you can "get rich quick" but a "slow and steady wins the race" type of environment. Keep working with your mentor all the way through to keep a positive mindset.
04What values are most important to you in your work and personal life?
Helping people is at the core of both my professional and personal life. I believe leadership is about serving others, supporting their growth, and creating opportunities for them to succeed. I'm also a lifelong learner by nature, always looking to improve, gain new knowledge, and continue growing so I can better support those around me.
Her Content Hub
Articles by JoAnn
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