A transformational framework for high-achieving women designed to close the gap between identity and action. GBBBDB guides women through three sequential phases—Get Better, Be Better, Do Better—to align their beliefs with their daily lives and unlock authentic wholeness.
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The moment that changed everything wasn't loud. It was the quiet realization that the advice that built my career wasn't the advice that would build my life and legacy.
Jolanda Logan · In Her Own Words
Her Story
About Jolanda
Jolanda Logan is a Fortune 500 communications executive, certified transformation coach, and founder of the #GetBetterBeBetterDoBetter movement. With more than two decades of experience in corporate communications and public relations, she has held leadership roles supporting major global brands including Walmart, Coca-Cola, and Starbucks. Her work has included media relations, strategic communications, and executive-level messaging, along with national television appearances on programs such as The View, the CBS Early Show, and The Tyra Banks Show. Throughout her career, she has been recognized for her ability to craft compelling narratives that drive engagement, influence, and organizational impact.
Following a personal season of transition as a stay-at-home mother, Jolanda experienced a deep identity shift that led her to reevaluate purpose beyond corporate achievement. During this period, she recognized the disconnect between professional success and personal fulfillment, which ultimately became the foundation for her transformational work. In response to her own journey of rebuilding identity and resilience, she founded Jolanda Logan Consulting during the COVID-19 era. From this experience emerged her signature framework, #GetBetterBeBetterDoBetter—a developmental model grounded in self-examination, character growth, and intentional action designed to help women realign with purpose and self-worth.
Today, Jolanda serves as CEO of Jolanda Logan Consulting, where she coaches individuals, organizations, and women’s groups through leadership development, emotional intelligence, and personal transformation. She is also the creator and host of the “Refined and Radiant” Women’s Summit, which centers on honesty, growth, and community accountability. Currently pursuing graduate studies in counseling at Capella University, she continues to integrate psychology, faith-based principles, and lived experience into her coaching philosophy. Her work focuses on helping women move from survival to intentional living, empowering them to “get better, be better, and do better” in every area of life.
Her Interview
Ten minutes with Jolanda
01What do you attribute your success to?
I attribute my success primarily to my belief in possibility and in my own ability to achieve my goals. Growing up without many role models who reflected the future I envisioned, my perspective was shaped when my uncle exposed me to life beyond my hometown of Franklin, Louisiana, including his work as a school principal and the broader opportunities of Chicago’s Central Business District. That early exposure helped me imagine a different future for myself, one I chose to believe I could attain. From a young age, I held onto the vision of building a life beyond my circumstances, and that belief has guided me through both personal and professional milestones. Even when I was told from a medical standpoint that I might not be able to have children naturally, I chose to trust in a different outcome, and today I am a mother to my nearly 13-year-old son. Across every part of my life, belief has been the foundation of my success.
02What’s the best career advice you’ve ever received?
The best advice that I've ever received is to know and believe that you are the expert at what you do. Focus on doing well at that. Everything else will line up.
03What advice would you give to young women entering your industry?
Believe in yourself. And do the work to be the best at what you do. Don't take shortcuts. When you're working with someone, working with a company, be your best, give your best, do your best. Always put your best foot forward, give 120%. And do that for you. Not for anybody else. Do it for you. Because when you do it for you, the results for other people will be phenomenal.
04What are the biggest challenges or opportunities in your field right now?
One of the biggest challenges in my field, especially working with women, is helping them recognize that they are a priority and worth investing in. Many women become so focused on caring for others that they lose sight of their own needs and goals, and struggle to acknowledge when they want change. Another challenge is the current economic environment, where rising costs and limited discretionary income can make it difficult for both individuals and organizations to invest in personal and professional development, even when that investment is essential for growth.
05What values are most important to you in your work and personal life?
The values that are most important to me are truth. Walking in truth, living your truth, is critical to every other area of your life. The other value that's important to me is integrity.
Her Content Hub
Articles by Jolanda
I Stopped Trying to Motivate Women. I Built Them a Framework Instead.
Transform Your Identity, Not Just Your Performance: A Framework for Women Ready to Close the Gap Between Who They Are and Who They Were Made to Be
I Stopped Trying to Motivate Women.
I Built Them a Framework Instead.
Most high-achieving women aren't struggling because they lack ambition. They're struggling because no one ever gave them a map for what comes after the hustle stops working. That's why I created GBBBDB, and why it's changing lives from the boardroom to the sanctuary.
– Jolanda Logan
Certified Transformation Coach · Communications Executive · Founder, #GetBetterBeBetterDoBetter · CEO, Jolanda Logan Consulting
There's a woman I meet everywhere I go.
She's talented. She's credentialed. She has survived things that should have stopped her—and didn't. Yet she wakes up every morning with the quiet, unsettling feeling that the life she's living doesn't quite match the woman she was made to be.
She is not lazy. She is not broken. She is not lacking faith, work ethic, or desire. What she is missing is something no performance review, leadership retreat, or motivational keynote has ever handed her: a rigorous, honest framework for doing the inside work that changes everything on the outside.
That gap is what I built #GetBetterBeBetterDoBetter to close.
The difference between a woman who was moved by an experience and a woman who was changed by it is infrastructure. Inspiration without a framework dissipates. I stopped delivering inspiration. I started delivering architecture.
THE FRAMEWORK
Three Phases. One Complete Transformation.
GBBBDB is not a program. It is a philosophy—a sequential, non-negotiable process for transforming how a woman sees herself, who she believes she is, and how she actually lives.
Each phase builds upon the one before it.
None can be skipped.
PHASE 1
Get Better
Admit · Find Your Shine
Self-examination. Before anything can be built, what has quietly operated beneath the surface must be named. Growth requires pruning.
PHASE 2
Be Better
Submit · Polish Your Brilliance
Identity. This phase requires submitting to who God says you are rather than to the stories your wounds and the world have told you.
PHASE 3
Do Better
Commit · Maintain Your Sparkle
Habit and behavior. Building the daily rhythms that encode a renewed identity into permanent, lived reality.
What makes this framework different from the thousands of transformation models that already exist is this: it treats belief as infrastructure.
The premise is deceptively simple.
Belief leads to thought. Thought leads to habit. Habit leads to behavior. Behavior produces a life.
If the belief is broken, everything downstream is broken too. No amount of discipline, hustle, or positive thinking can repair a fractured foundation.
You have to go to the root.
ON REAL CHANGE
What I've Learned From Watching Women Do This Work
After years of working with women across industries—in C-suites, in churches, and in communities quietly falling apart—I have watched the same pattern play out with painful consistency.
A woman can perform transformation indefinitely. She can fill journals, attend events, collect certifications, build empires, and still feel, in the private hours, as though she has been playing a character rather than living a life.
The missing piece is almost never motivation.
It is almost always what I call the gap between identity and action: the space between who she has declared herself to be and what her daily rhythms actually reflect.
GBBBDB was designed specifically to close that gap—not with a speech, but with a plan she authors herself, in her own handwriting, before she leaves the room.
You can't hustle your way into wholeness. At some point, the work has to go inward. Admit what is true. Submit to who you actually are. Then, and only then, commit to living like it.
THE MOVEMENT
What's Happening on August 8, 2026
This August, I'm bringing the full GBBBDB framework to life at the GBBBDB Women's Summit: Refined and Radiant—Your Glow Up in Lawrenceville, Georgia.
This is not a conference.
It is a half-day transformational experience designed to move every woman in the room through all three phases before she leaves the building.
She will admit.
She will submit.
She will commit.
She will write her identity statements in her own hand.
She will sign a 90-day commitment card with her own name.
She will leave with infrastructure, not inspiration.
The summit brings together a faculty of psychologists, theologians, coaches, and executives, each playing a specific and non-negotiable role in a carefully choreographed arc of transformation.
Because this is not one woman's story.
It is a framework that belongs to every woman who has ever felt the distance between who she is and who she was made to be.
Recently, GBBBDB was recognized by Influential Women, a professional media and editorial platform featuring profiles, interviews, and stories that highlight women's leadership across industries, including its official podcast and magazine.
THE INVITATION
This Framework Is Bigger Than One Summit
GBBBDB applies everywhere a woman is being asked to lead: in organizations navigating change, on teams where performance has plateaued, and in communities where women are capable of far more than the structures around them have made room for.
The framework is as applicable in a boardroom as it is in a sanctuary.
The belief problem—the gap between who we are and how we live—does not respect titles or industries.
If that gap exists somewhere within you, or within the women you lead, I built this for you.
The glow-up isn't cosmetic.
It's complete.
And it starts with one honest admission.
Learn more at getbettersummit.com/conference/.
Follow the movement: #GetBetterBeBetterDoBetter
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