Juliana Capillo
Juliana Capillo is the owner and lead stylist of Juliana's Salon, Inc., located on North Avenue in Wakefield, Massachusetts. With more than 33 years in the hair industry and over two decades as a salon owner, she has built a reputation for delivering exceptional hair styling, coloring, and professional makeup services. Juliana is passionate about helping clients look and feel their best by creating personalized, affordable beauty experiences in a welcoming and professional environment.
A graduate of Essex Agricultural Institute Cosmetology, Juliana combines technical expertise with hands-on leadership, managing every aspect of her business while continuing to work directly with clients behind the chair. Her salon specializes in wedding hair and makeup, advanced color services, long hair styling, and modern beauty treatments designed to enhance both confidence and self-esteem. In addition to running her salon, she spent four years educating future professionals as an instructor for Paul Mitchell.
Beyond her work in the salon, Juliana is deeply committed to mentorship, education, and community involvement. She has developed internship and training programs with local technical high schools, helping aspiring stylists transition successfully into the professional beauty industry. She is also actively involved in charitable initiatives supporting organizations such as Children With Hair Loss and Hairraising, raising awareness and funds for children experiencing medical hair loss. Juliana takes pride in mentoring the next generation of beauty professionals and creating meaningful experiences that leave clients feeling confident, empowered, and cared for.
• Cosmetology License
• Salon Owner License
• Paul Mitchell Training Certifications
• Hair Extensions Certification
• Cosmetology License
• Paul Mitchell Training Certifications
• Salon Awards (multiple years)
• Local Chamber of Commerce
• Behind the Chair Education
• Hair Raising - Annual Cut-a-thon for Boston Children's Hospital
What do you attribute your success to?
My team and my coworkers over the years. My husband and my family.
What’s the best career advice you’ve ever received?
The best career advice I ever received was from my grandfather. Never give an answer to a question, always take time to think about it before you decide.
What advice would you give to young women entering your industry?
Have patience and tolerance. It doesn't happen overnight. You have to work 100 times harder to build a clientele, but the reward will be worth it. Many will give up within those first few years, and it's a lot of sacrifice to build that clientele. Wear good shoes. And don't look at an older woman sitting in your chair as an old lady. Look at her as a woman who has been through so much, and has so much knowledge to share, and just listen. She is the best education you will ever have.
What are the biggest challenges or opportunities in your field right now?
The biggest challenge today is keeping up with an ever-changing industry. I would say that's the false information on social media and AI is also challenging in our industry, especially with our younger stylists. Every day there's something new out there.
What values are most important to you in your work and personal life?
In work, it is the quality of work we put out for our customers and making sure they're always happy to our best ability. In home, it is the health and wellness and support of our family.