Julie Krueger
Julie Krueger, CMP is an award-winning meetings and events professional with over two decades of experience managing strategic sourcing, contracting, and planning for Fortune 500 companies. Known for her operational excellence and collaborative approach, Julie has led the planning and execution of more than 270 annual meetings and incentive programs, managing enterprise-wide budgets exceeding $25 million. Her expertise spans hotel sourcing, site selection, SMMP development, and vendor negotiations, all while leveraging tools like Cvent to drive efficiency and deliver seamless event experiences.
In 2025, Julie launched NXUS Collective, LLC, a boutique meetings, events, and travel consultancy rooted in her core belief that impactful experiences begin with meaningful connection. With a focus on linking people, places, and possibilities, NXUS Collective brings Julie’s personalized approach to life—whether she’s curating incentive travel, designing corporate events, or supporting organizations with end-to-end event strategy. Her deep industry knowledge and ability to build lasting partnerships continue to set her apart as a trusted collaborator and advisor.
Julie is passionate about inclusivity, innovation, and creating memorable moments that leave a lasting impact. She has been recognized as Best Meeting Professional by Minnesota Meetings & Events Magazine and is a sought-after voice in the industry. Beyond her professional accomplishments, Julie’s drive is fueled by her rural roots, strong work ethic, and a desire to bring people together in ways that matter. Through NXUS Collective, she continues to shape the future of events—one meaningful connection at a time.
• Northern State University
• McConnell School of Tourism
• 2014 Best Meeting Professional
• President and Secretary at Danube Action Area Club
What do you attribute your success to?
I attribute my success to using a challenging moment as an opportunity for growth. After being laid off in August, I chose to follow my passion and take a leap of faith by launching my own business. My drive to help people through meaningful events and travel experiences has been the foundation of this new chapter—and I’m grateful every day that I trusted myself to pursue it.
What values are most important to you in your work and personal life?
The values that matter most to me—both professionally and personally—are inclusivity, community, and impact. I'm passionate about creating meaningful experiences for others, whether through events or community initiatives. One of my proudest accomplishments was helping lead a grassroots effort to raise over $450,000 to build the first handicap-accessible park in our community—so families no longer had to travel 30 miles just to find an inclusive space to play. That project reflects what I strive for in all areas of my life: bringing people together to create lasting, positive change.