Discover how resilience is built through persistence, not perfection. Julliette Ducré shares transformative insights on overcoming life's challenges, finding strength in adversity, and rising every time you fall.
In Conversation
Julliette "JuLā" Ducré for Bold. Brilliant. Unstoppable.
Read the transcript
Julliette "JuLā" Ducré: Being an influential woman is not about titles, recognition, or accomplishments. It's about using your experiences, your voice, and your platform to inspire, encourage, and uplift others. Throughout my life, I've learned that resilience is built through challenges, setbacks, and perseverance. Being an influential woman means leading by example, remaining authentic, and showing others that success is possible even when the journey is difficult. I believe influence is not measured by how many people know your name, but by the positive impact you make in the lives of others. If my story, my experiences, or my work can encourage even one person to keep moving forward, then I consider that a success.
What's one piece of advice you would give to younger women chasing their dreams?
Julliette "JuLā" Ducré: That if it doesn't feel right, don't do it.
Full transcript available
Her Story
About Julliette
A visionary entertainment executive, broadcaster, media producer, singer-songwriter, entrepreneur, and Louisiana native.
Founder and CEO of Big G Artists Agency, LLC, with extensive experience in artist development, talent representation, media production, radio broadcasting, podcasting, and entertainment industry consulting.
Passionate about helping artists, creatives, and businesses build their brands, expand their reach, and achieve long-term success. Known for professionalism, innovation, authentic storytelling, and a commitment to excellence.
Dedicated to community service, mentorship, and creating opportunities that empower others through creativity, education, and entrepreneurship.
Her Interview
Ten minutes with Julliette
01What do you attribute your success to?
I attribute my success to understanding communication, human behavior, and knowing how to read the current market and what talent buyers want. I believe success is built through preparation, professionalism, adaptability, and the ability to build genuine relationships. Talent is important, but understanding people, recognizing opportunities, and consistently delivering value have been equally important throughout my career.
02What’s the best career advice you’ve ever received?
"Stay ready so you don't have to get ready."
Opportunities rarely come with advance notice. Throughout my career, I have learned that preparation, persistence, and professionalism are just as important as talent. When opportunity knocks, you must be ready to answer. The work you do behind the scenes often determines the success people see on stage.
03What advice would you give to young women entering your industry?
I would tell these young women that the entertainment industry is a very tough industry. There will be highs and lows. Artists will come and go.
Always trust your instincts. If something doesn't feel right, pay attention to that feeling. Your instincts are often your first line of protection.
Know your worth, protect your reputation, and learn the business side of the industry. Talent is important, but talent alone is not enough. Learn how contracts work, understand the value of professional relationships, and always conduct yourself professionally.
Most importantly, stay focused on your goals and continue developing your craft. Success in entertainment is not built overnight. It is earned through preparation, persistence, resilience, and professionalism.
Believe in yourself, trust your instincts, and never stop growing.
04What are the biggest challenges or opportunities in your field right now?
One of the biggest challenges in the entertainment industry today is standing out in an increasingly crowded marketplace. With social media, streaming platforms, and digital content available to everyone, artists are competing for attention like never before.
Another challenge is helping some established and legendary artists adapt to the realities of today's entertainment landscape. Many built successful careers in a very different era and may not fully understand the importance of social media marketing, digital branding, audience engagement, and online visibility. Talent is still essential, but today's artists must also understand how to connect with audiences across multiple platforms.
At the same time, this challenge presents one of the greatest opportunities. Independent artists now have direct access to audiences around the world without relying solely on traditional gatekeepers. Artists can build their own brands, connect with fans, and create new revenue streams through digital platforms.
The key is understanding how to market yourself effectively, remain authentic, and adapt to changing industry trends. Those who are willing to learn, evolve, and embrace new opportunities are in the best position to succeed in today's entertainment industry.
05What values are most important to you in your work and personal life?
My reputation is everything to me. I worked hard for it, and I believe trust is earned through consistent actions over time.
My faith has also played a significant role in my journey. It has helped me navigate challenges, remain grounded during difficult times, and stay grateful during moments of success.
I also value hard work and perseverance. Success rarely happens overnight, and I believe in showing up, staying prepared, and continuing to move forward regardless of obstacles or setbacks.
Most importantly, I strive to leave every person, project, and opportunity better than I found it. Whether in business, entertainment, or everyday life, I believe character and integrity will always matter.
Her Content Hub
Articles by Julliette
Resilience Is Not About Being Strong All the Time
Finding strength and purpose in life's most difficult moments.
Resilience: Rising Through Life's Challenges
By Julliette "JuLā" Ducré
Life has a way of testing us when we least expect it.
Most people see the accomplishments. They see the titles, the businesses, the achievements, and the milestones. What they often do not see are the setbacks, disappointments, sleepless nights, personal sacrifices, and heartbreaks that occurred along the way. Over the years, I have learned that resilience is not about being strong all the time. It is about continuing to move forward when life gives you every reason to stop.
There have been seasons in my life when I was called upon to care for family members during illness, navigate personal loss, manage professional responsibilities, and make difficult decisions that affected both my future and the futures of those I loved. Like many women, I have worn multiple hats at the same time-caregiver, entrepreneur, artist, broadcaster, business owner, and community leader.
At times, the weight felt overwhelming. What I discovered is that resilience is not found in perfection. It is found in persistence.
When we experience loss, disappointment, or unexpected change, our first instinct is often to ask, "Why is this happening to me?" A more empowering question is, "What is this experience teaching me?"
- Every setback contains a lesson.
- Every challenge reveals strengths we did not know we possessed.
- Every obstacle gives us an opportunity to grow.
That does not mean the journey is easy. Grief is real. Disappointment is real. Exhaustion is real. There are moments when you may feel discouraged, frustrated, or uncertain about what comes next.
- Allow yourself to feel those emotions.
- Acknowledge them.
- Learn from them.
- But do not allow them to define you.
One of the most important lessons I have learned is that life is constantly evolving. The people around us change. Industries change. Circumstances change. The ability to adapt while remaining true to your values is one of the greatest strengths a person can develop.
Resilient people understand that setbacks are temporary. They do not view failure as a permanent destination. They view it as part of the journey. They understand that every chapter of life serves a purpose, even when that purpose is not immediately clear.
For anyone currently facing hardship, I want you to remember this:
- You are stronger than you realize.
- Your current situation is not your final destination.
- You have survived challenges before, and you will survive this one too.
- Keep moving forward.
- Take one step at a time.
- Celebrate small victories.
Give yourself grace when things do not go according to plan. Most importantly, never lose hope. Hope is often the one thing that remains when everything else feels uncertain.
Life may knock us down, but we always have a choice in how we respond. We can allow adversity to defeat us, or we can use it as fuel to become wiser, stronger, and more compassionate.
The most inspiring people I have ever met are not those who have avoided hardship. They are the ones who faced it, endured it, and emerged with their faith, character, and determination intact.
Resilience is not about never falling. It is about rising every time you do. And as long as you keep getting back up, your story is still being written.
Author: Julliette "JuLā" Ducré
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