Jyll Brink
Boca Terry offers complete lines of Bathrobes, Terry and Bedding solutions for the luxury hospitality market.
We also have a medical division, which I oversee as Product Manager.
Healthcare Providers are looking for the "Hotel Experience" in their very competitive market, where Patients have a choice where to get care. Our Medi-Robe fits that bill.
I exhibit at our Trade Shows, which includes Hotels/Designers, National Hotel Management Companies and Healthcare shows, to drive sales for Boca Terry.
What do you attribute your success to?
My success in the sales world is rooted in an uncommon attention to detail and deep understanding of how design, functionalities and operational realties intersect-particularly within hotel and healthcare environments. I listen to what the customer needs and find solutions that can make a measurable difference.
What sets me apart is my ability to translate complex needs into practical well-executed solutions. This approach builds trust, strengthens long-term partnerships and delivers results that exceed expectation.
Ultimately, my success comes from treating every account as a unique environment, deserving thoughtful design and solutions that work.
What’s the best career advice you’ve ever received?
The customer's needs always come first. Show the solutions that fit their needs, always tell the truth, and you will build long standing relationships.
What advice would you give to young women entering your industry?
I would encourage young women to completely understand the business they are representing. Success comes from being detail driven.
Offer solutions tailored to each properties' needs, rather than generic solutions. Know your value and speak honestly.
Be transparent, don't sugar coat as challenges arise, as you are looking to forge long standing trust and relationships.
Remain resilient as the industries change. Integrity and adaptability are what sustain long successful careers in hospitality.
What are the biggest challenges or opportunities in your field right now?
The tariffs have presented challenges where loyal customers are looking for ways to maintain their budget. We look for ways to offer competitive solutions to maintain our customer base.
New opportunities arise from properties doing renovations or new hotel openings.
What values are most important to you in your work and personal life?
Honesty, accountability and trust. I believe trust is built by being transparent, even when information is not immediately popular.
I believe that providing accurate information allows others to make informed decisions and prevent larger issues down the line.
I approach difficult conversations with professionalism and empathy, tackling challenges head-on while remaining solution focused.
My goal is to always be dependable in my professional and personal life.
Locations
Boca Terry: Bathrobes, Towels, Spa Accessories & Bedding
512 Hillsboro Technology Dr, Deerfield Beach, FL
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