Kathy Mayor

A visionary marketing executive with an extraordinary track record of driving transformational growth across diverse industries. As a four-time Chief Marketing Officer and former Chief Digital Officer, they have masterfully steered organizations ranging from Fortune 500 companies to high-growth startups and century-old heritage brands.

Their strategic acumen has earned them prestigious board positions with industry leaders including Viking Cruises, MAV Beauty, TinyBeans, and Phunware, as well as advisory roles with Pinterest and ABS-CBN. This recognition speaks to their ability to blend traditional marketing wisdom with cutting-edge digital innovation.

Beginning their journey at Procter & Gamble in brand management, they went on to revolutionize customer engagement through CRM and loyalty programs at Caesars Entertainment. Their expertise deepened while leading digital transformation initiatives at Carnival Cruise Lines and Las Vegas Sands, where they pioneered advanced data science applications and location-based marketing strategies. Their international marketing prowess, particularly in Chinese markets through WeChat, was honed during tenures with Sands China and P&G.

At BoxyCharm, they mastered the art of direct-to-consumer and social-first subscription commerce, while their leadership at Transformco (Sears) demonstrated their ability to reinvigorate legacy brands. Their strategic foundation was built upon experience with Harvard Business School and McKinsey & Co., bringing consulting-grade analytical rigor to every role.

Their industry expertise spans an impressive spectrum: from consumer packaged goods and real estate development to casino gambling and sports betting; from hospitality and cruise lines to retail and restaurant management; from entertainment and nightlife to beauty and wellness; and extensive experience in home services including appliance management, warranties, and home improvement.

They excel in orchestrating comprehensive marketing strategies, seamlessly integrating brand management, performance marketing, digital innovation, and data-driven decision-making. Their toolkit encompasses everything from influencer and social marketing to advanced analytics and marketing technology, always maintaining a perfect balance between creative vision and quantitative results. A true pioneer in digital transformation, they continue to push the boundaries of what's possible in modern marketing and business growth.