Her Story
About Keri
Keri Au France is the Owner and Operations Manager of Seatown Collectible, an e commerce business she operates alongside her husband. In this role, she is responsible for overseeing the company’s daily operations and ensuring that every aspect of the business runs efficiently, from product sourcing and purchasing to inventory management, order fulfillment, customer service, and financial recordkeeping. Her business specializes in collectibles, LEGO products, trading cards, toys, and other consumer goods, requiring her to stay informed about market trends, product demand, pricing, and customer preferences.
As an entrepreneur, Keri manages the complete customer experience, including maintaining product listings, researching and sourcing merchandise, processing orders, coordinating shipping, responding to customer inquiries, and resolving returns or disputes. She has built strong capabilities in business operations, e commerce management, customer relationship management, inventory control, market research, purchasing, logistics, and process coordination. Her attention to detail and ability to manage multiple responsibilities have been instrumental in maintaining consistent service and supporting the continued growth of Seatown Collectible.
Keri’s entrepreneurial experience also complements more than a decade of professional experience in healthcare administration, customer service, and business operations. Running her own company has strengthened her leadership, problem solving, communication, organizational, and decision making skills while giving her hands on experience in managing a business from the ground up. She brings an adaptable and service oriented approach to her work and is committed to maintaining high standards of professionalism, reliability, and customer satisfaction. Her success as a business owner reflects her initiative, resilience, and determination to create meaningful opportunities while continuing to advance her education and professional career.
Her Interview
Ten minutes with Keri
01What do you attribute your success to?
I attribute my success to my son, who inspired me to pursue education and build a better future after becoming a parent. His encouragement motivated me to move beyond minimum-wage jobs, invest in my education, and create greater opportunities for myself and my family.
02What’s the best career advice you’ve ever received?
The best career advice I’ve ever received is that even if I don’t end up on the path I originally expected, as long as I continue working toward a goal and doing something positive, I can’t truly go wrong. Every experience provides an opportunity to learn, grow, and move forward.
03What advice would you give to young women entering your industry?
I would advise young women entering my industry to take each day as it comes while continuing to work toward their goals. I believe that staying focused, being honest, and being dependable are essential qualities that will help build trust, create opportunities, and support long-term success in both your professional and personal life.
04What are the biggest challenges or opportunities in your field right now?
The biggest challenge in my field right now is re-entering the healthcare industry at a higher level while navigating strong competition for advanced positions. At the same time, I see an opportunity to strengthen my career prospects by learning how to optimize my résumé and leverage AI tools effectively to better showcase my experience and qualifications.
05What values are most important to you in your work and personal life?
The values most important to me in both my work and personal life are social justice, health equity, and ensuring access to quality healthcare for vulnerable populations. I also place a strong emphasis on honesty and dependability, as I believe these qualities are essential to building trust, serving others effectively, and maintaining meaningful relationships.
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