Kinyana McCoy

I've been working in event production for over 10 years. What inspired me to get into this field was seeing a real need, especially for women, to create events and generate leads for event production. I'm not just talking about concerts, but also conferences and professional services. I saw there was a bridge gap in that area, so I definitely wanted to take up some room in this space and show that there's equity for women to thrive, network, communicate, develop community, and generate sales. That's why I entered this field. My typical day involves managing content, recapping our events, and generating leads, sales, proposals, and RFPs for new opportunities in the event space. I apply my marketing skills to the industry, bringing the strategy and knowledge I learned in school to where I am now. It's been really cool to have that level of training and applicability.