Krista Short

Meet Krista, a dynamic force in marketing and sales leadership who currently serves as the Vice President of Marketing and Sales at Falcon Structures. With an innate talent for breaking down silos between departments, she orchestrates a symphony of sales and marketing strategies that consistently deliver remarkable outcomes in revenue growth, client retention, and market expansion.

At the heart of Krista's leadership philosophy lies a genuine passion for nurturing talent and fostering success among colleagues and partners. Her strategic acumen and consultative mindset have become cornerstones in Falcon Structures' impressive trajectory since she joined the company in 2015. Starting as Director of Marketing, she quickly demonstrated her ability to transcend traditional departmental boundaries, earning her way to her current executive role.

Her journey to marketing excellence was shaped by seven transformative years at The Trade Group, where she excelled in consultative sales before evolving into a marketing leadership role. This unique dual perspective has enabled her to craft strategies that resonate deeply with both sales teams and clients alike.

What sets Krista apart is her fascinating background as a newscast director in broadcast television. This early career experience instilled in her the precise leadership, unwavering discipline, and meticulous organizational skills that continue to define her professional approach today.

In her current role, Krista masterfully architects high-impact sales and marketing strategies while ensuring seamless cross-departmental collaboration. Her expertise spans a comprehensive range of specialties, including marketing-sales alignment, funnel optimization, CRM management, marketing automation, and sales enablement. She remains deeply committed to professional growth and mentorship, consistently driving meaningful results that contribute to organizational success.