Her Story
About Latefah
My journey as an entrepreneur began 12 years ago when I made my first cake for my daughter's first birthday, and I've been creating custom cakes ever since, selling professionally since 2018. My cakes are more like what you'd see on Cake Boss - I specialize in the look of the cakes, making realistic and themed custom designs rather than focusing on unique flavors. Beyond my cake business, I'm deeply committed to serving youth through nonprofit work. I started my first nonprofit through a sustainability project with a girls group that I was chosen to lead from my school, which ran until COVID made it impossible to continue meeting. My second nonprofit, which I founded in 2023 in Houston and am now bringing back to Chicago, is incredibly personal to me. It was inspired by my nephew, who was shot and killed in Chicago when he was in 8th grade. Before he died, we found out he was calling around to find somewhere to go, and we put two and two together that he was maybe in some type of trouble. That tragedy led me to create an organization that teaches cultural competence and provides travel opportunities for underserved youth whose parents can't afford it or who aren't exposed to more than just their backyard. I was in the process of getting a partnership with HISD in Houston, and now that I'm back in Chicago, I'm working with middle schools here who are really interested in the mission. I'm passionate about helping those who don't usually get help, speaking for those who don't have a voice, and seeing those who usually aren't seen. I believe in teaching people, enlightening them, and letting them learn and understand the value of themselves so they can do big things and go far places. Academically, I hold an associate's degree, bachelor's, and master's in business, entrepreneurship, business administration, management and leadership, and I'm currently working on my PhD in project management. I'm all but dissertation and will be done next year.
Her Interview
Ten minutes with Latefah
01What do you attribute your success to?
I attribute my success to perseverance, determination, and the ability to just keep going. Passion is important, but what really trumps everything is the dedication to push through even when things are hard. You're not always going to have wins - you're going to have some losses. You're not always going to feel like you're the person for the job or think you're talented enough or good enough. That may not always be the case, but as long as you push through, you will overcome that. It will continue to go and grow as long as you have the dedication to your work, to what you're doing, and to your career. Just don't give up. It doesn't matter how talented you are or how beautiful you are - as long as you keep pushing yourself forward, you'll make it there, you'll get there. Every mountain climb started with one step at a time. Every journey starts with just those first couple steps. If you look at a journey and say you can't climb that mountain or can't go that distance, that's not the right mindset to have. The right mindset is to just keep going - you'll eventually land there, you'll eventually get to where you need to be. Just don't give up.
02What’s the best career advice you’ve ever received?
The best career advice I've ever received is about perseverance and determination. I've learned that these qualities trump everything - even passion. The ability to just keep going is what matters most. You're not always going to have wins, you're going to have some losses. You're not always going to feel like you're the person for the job or think you're talented enough or good enough. But as long as you push through, you will overcome that. Your work will continue to go and grow as long as you have the dedication to what you're doing and to your career. Just don't give up. It doesn't matter how talented you are or beautiful you are - as long as you keep pushing yourself forward, you'll make it there, you'll get there. Every mountain climb started with one step at a time. Every journey starts with just those first couple steps. So if you look at a journey and say you can't climb that mountain or can't go that distance, that's not the right mindset to have. The right mindset is to just keep going - you'll eventually land there, you'll eventually get to where you need to be. Just don't give up.
03What advice would you give to young women entering your industry?
My advice to young women who want to start their own nonprofits is not to be fearful and not to cripple yourself under your own fears or doubts. You really just have to believe in yourself. I teach my kids that what you believe you will achieve, and what you see yourself as is who you will be. So you really just have to find that confidence. Sometimes that can be hard to muster up that confidence, but it's really just about believing in yourself. You may not have all the tools, you may not have everything you need, but if you believe in yourself, it'll come. You just work on it, and it will come.
04What are the biggest challenges or opportunities in your field right now?
Right now, we're in the startup phase with my nonprofit, so we're facing everything that comes along with being a startup. The first couple years were just about getting all the paperwork together and everything like that. Last year, we started to get the partnership with HISD, and that has been taking a while because of them passing it through their legal team and everything. Capital is a huge thing for us, and partnerships are critical. I didn't have trouble getting partnerships because once I reached out to organizations and schools, a great majority of people were interested in working with us and liked the mission and wanted to do it. But it's definitely a matter of us being a startup and having the proper capital and just everything that we need to operate smoothly. In Houston, it was more of a legal hindrance because HISD is the largest school district in Texas, so I understand that. But here in Chicago, it's easier for me to incorporate it into schools. I just moved back here and reached out to a middle school to start it, and they're really interested, and it's less of the legal hurdles.
05What values are most important to you in your work and personal life?
To be completely honest, I have a big passion for youth because I believe in that old saying about planting trees that you won't be able to sit under, but it's important to still plant those trees. I have that mindset of training the next generation in the way that they should go. I'm really big on helping those who don't usually get help, speaking for those who don't have a voice, and seeing those who usually aren't seen. That's just a big thing for me because I understand that side of things, and I know that there are a lot of kids and youth and people, period, who are in that category. People won't see them or won't invest in them or won't help them grow because they're overlooked. So I am someone who believes that it's important to teach them. I believe in teaching people and enlightening people and letting them learn and letting them see and understand the value of themselves so that they can do big things and go far places. In my personal life, I have 7 kids and they are like my life for the most part. Most of the time when I'm having fun, it's with them - a movie date, going out on a picnic, doing something fun. I really invest a lot in my children and they fulfill me. I come from a big family and I have a big family, and most of the time when I'm having a good time is when I'm with my kids, even if we're just in the living room doing karaoke, dancing, singing, or having a game day. That's usually what fulfills me the most.
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