LaToya Frazier
LaToya Frazier is a four-time published author, business strategist, and CEO of Frazier Business Solutions, where she helps entrepreneurs turn their expertise into profitable digital programs, courses, and scalable online offers. With more than 20 years of experience in project management, operations, and digital marketing, she is known for helping experts move from ideas to implementation with strategy, structure, and systems.
Before launching her business, LaToya spent over 15 years at Citigroup leading global program and project initiatives, managing cross-functional teams, and implementing large-scale operational strategies.
Today, she serves as a strategic advisor and program launch expert, helping entrepreneurs package their knowledge into signature programs that create impact and income.
An empty nester to three adult children, LaToya resides in Dallas, Texas. Since August 2023, she has been embracing the digital nomad lifestyle—traveling the world while running a thriving laptop-based business and empowering others to build businesses that give them freedom and flexibility.
Known as “Your CEO Partner,” LaToya helps visionaries turn their ideas into structured, scalable programs that move from concept to launch.
• Certified Content Marketing Specialist
• Girls Day Out Community Outreach
• Tarrant Area Food Bank
• Mission Arlington
What do you attribute your success to?
I attribute my success to a combination of courage, adaptability, and relentless commitment to growth. Transitioning from a corporate career to building my own business taught me the value of strategic planning, perseverance, and trusting my intuition. My journey has been fueled by a passion for empowering others to transform their talents into profitable programs, and I’ve learned that surrounding yourself with the right people, investing in knowledge, and embracing challenges as opportunities are key ingredients to thriving in business and in life.
What’s the best career advice you’ve ever received?
The best career advice I ever received was to create true work-life balance by designing your business or career around the life you want to live—not the other way around.
What advice would you give to young women entering your industry?
Believe in your vision, even when it feels daunting. Start by honing your expertise and documenting your processes—it’s the foundation of scalable success. Don’t be afraid to step out of your comfort zone, ask for guidance, or invest in mentors who have walked the path before you. Most importantly, honor your journey, celebrate small wins, and know that your unique perspective and voice are your greatest assets. Entrepreneurship is as much about resilience as it is about strategy, so stay committed to growth, your authenticity, and the impact you want to make.
What are the biggest challenges or opportunities in your field right now?
One of the biggest challenges in the online business and digital course space is the sheer volume of information available—it can be overwhelming for aspiring entrepreneurs to know where to start. However, this also creates an incredible opportunity: those who can provide clarity, structure, and actionable strategies stand out and make a real impact. Technology is evolving rapidly, and the demand for flexible, high-value digital learning experiences is growing. For me, this is an exciting opportunity to guide women in turning their expertise into thriving programs, leveraging tools, systems, and strategies that make entrepreneurship more accessible and scalable.
What values are most important to you in your work and personal life?
Integrity, empowerment, and growth are at the core of everything I do. In my work, I value honesty with clients, delivering real results, and helping others unlock their potential. Personally, I prioritize family, authenticity, and adaptability—especially as an empty nester who’s embracing a digital nomad lifestyle while managing a thriving business. I believe in celebrating milestones, learning from setbacks, and living a life that aligns with both purpose and passion.
Locations
Frazier Business Solutions
Dallas, TX