Laura Carson

Meet a transformative marketing virtuoso with over 20 years of turning ambitious business visions into remarkable success stories. This dynamic Chief Marketing Officer stands at the intersection of innovation and results, orchestrating strategies that consistently drive extraordinary business growth.

With an exceptional talent for demand generation and product marketing, she has mastered the art of building and leading global teams that consistently surpass expectations. Her strategic acumen shines through her current role, where she skillfully manages a $13M marketing budget and leads a diverse team of 50 professionals across the globe. Under her stewardship, new customer ARR bookings have soared by an impressive 169%, while marketing-driven efforts account for 75% of new customer bookings.

Her strategic brilliance was particularly evident when she turned a 19% budget reduction into a 17% pipeline growth through masterful resource optimization. By re-engineering the Ideal Customer Profile (ICP) and laser-focusing on high-ROI use cases, she demonstrated her ability to transform challenges into opportunities.

Her journey includes remarkable achievements as Vice President of B2B Operations, where she pioneered a B2B business unit that catalyzed customer acquisition and revenue growth. As Sales VP, she orchestrated operations across 180 channels, revolutionizing forecasting, territory design, and quota allocation. Her earlier accomplishments include transforming sales operations and scaling customer success, resulting in an exceptional 70% product adoption rate and a stellar 98% customer retention rate, while dramatically improving NPS from 23 to 45.

A Gold Globee® Award winner for Woman Excellence of the Year in Marketing (2024), she continues to enhance her leadership capabilities through executive programs at the Center for Creative Leadership. Her commitment to fostering collaboration, driving accountability, and pursuing continuous improvement has earned her recognition as a true industry innovator.

This accomplished leader welcomes opportunities to discuss how her expertise can catalyze growth, innovation, and success in forward-thinking organizations.