Laura E. McKinzie-Hinton, MBA, CRCR, Founder & CEO on Influential Women
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Influential Woman · Healthcare Revenue Cycle Management

Laura E. McKinzie-Hinton, MBA, CRCR

Founder & CEO, Therapay Business Solutions LLC | The Billing Blueprint

Baldwin, NY 11510

25Years experience
1Article published
2Awards received

Certifications · Degrees · Memberships

Degree Hofstra University — Master of Business Administration (MBA), Strategic Healthcare Management Degree University of Phoenix — BS, Healthcare Administration Cert CRCR credential (HFMA) Member Healthcare Financial Management Association (HFMA) Member National Association of Health Services Executives (NAHSE) — Member, National & New York Chapter Member Black Leaders Worldwide — Member of its global network of Black executives, entrepreneurs, innovators, and business leaders

Her Story

About Laura E.

Laura E. McKinzie-Hinton is a healthcare revenue cycle executive, entrepreneur, and business builder recognized for transforming operations, strengthening team performance, and building high-functioning departments grounded in structure, accountability, and support. As Founder & CEO of Therapay Business Solutions LLC, she brings extensive healthcare revenue cycle experience to helping organizations strengthen financial performance, improve operational effectiveness, and identify opportunities for sustainable improvement. She also founded The Billing Blueprint, an educational platform for revenue cycle professionals, and is developing Norexis Core™, a future-focused explainable automation platform designed to advance payment reconciliation, financial transparency, and revenue cycle intelligence.


Her career spans hospital and physician billing, clinical operations, payer relations, and multi-state revenue cycle workflows, with particular expertise in stabilizing underperforming departments and delivering measurable improvements in cash flow, accounts receivable, denial management, and patient experience. A graduate of Hofstra University with an MBA in Strategic Healthcare Management and a BS in Healthcare Administration from the University of Phoenix, Laura holds the CRCR credential through the Healthcare Financial Management Association and is an active member of HFMA and the National Association of Health Services Executives. In 2026, she was selected by Black Leaders Worldwide as one of its Women to Watch in 2026.


Laura approaches leadership with the belief that teams thrive when they are heard, equipped, and trusted. She prioritizes data-driven decision-making while recognizing that sustainable transformation depends equally on people, processes, and accountability. Her leadership philosophy extends across access, billing, clinical operations, and the broader functions that influence revenue cycle performance.


She credits her achievements to years of hard work, the mentors and leaders who have guided her, the steady support of her family, and her faith. She views challenges as catalysts for growth and encourages rising professionals, particularly young women entering the field, to remain authentic, seek mentorship throughout their careers, and intentionally build networks of support around them. Guided by integrity and authenticity in both her professional and personal life, Laura remains focused on building solutions and developing leaders that strengthen healthcare organizations while serving the people who depend on them.

Her Interview

Ten minutes with Laura E.

01What do you attribute your success to?

I attribute my success to hard work, consistency, and a willingness to keep learning throughout every stage of my career. I have also been fortunate to have mentors and strong leaders who challenged me, offered guidance, and sometimes saw potential in me before I fully recognized it myself. The support of my family and my faith have been equally important. Over time, I have learned that success is rarely the result of one defining moment. It is built through the decisions you make, the way you respond when things do not go as planned, and the willingness to keep moving forward.

02What’s the best career advice you’ve ever received?

The best career advice I’ve ever received is simple: go for it. You will not always feel completely ready, and you will not always know exactly how things will turn out. I have learned not to let the possibility of hearing “no” keep me from asking the question, pursuing the opportunity, or entering the room. A “no” today does not necessarily mean a “no” tomorrow. Sometimes it simply means not yet.

03What advice would you give to young women entering your industry?

Build your career without losing yourself in the process. Learn the business, understand your value, and become comfortable using your voice, even when you are the youngest person or one of the few women in the room. Build genuine relationships with people who will challenge you, advocate for you, and tell you the truth. Just as importantly, support other women as you advance. Your career should not only be measured by how far you go, but also by the reputation, relationships, and impact you build along the way.

04What are the biggest challenges or opportunities in your field right now?

One of the biggest challenges in revenue cycle today is keeping pace with the complexity of healthcare while continuing to operate with processes that were not designed for the environment we are in now. Organizations are managing increasing administrative demands, workforce pressures, payer complexity, and growing expectations for financial transparency and performance. At the same time, I believe this creates tremendous opportunity.


AI and automation can help us rethink how revenue cycle work gets done, but technology should complement human expertise rather than replace it. Human oversight, judgment, and accountability remain essential. The opportunity is not simply to automate more; it is to use technology intelligently to identify problems earlier, improve decision-making, reduce unnecessary manual work, and allow people to focus on the areas where their expertise matters most. I believe the organizations and professionals who take the time to understand both the capabilities and limitations of these tools will be best positioned for what comes next.

05What values are most important to you in your work and personal life?

Integrity and authenticity are the values I hold most important, both professionally and personally. Integrity means doing what is right even when it is difficult, taking responsibility for my decisions, and being someone others can trust. Authenticity means showing up as who I am rather than changing myself to fit a particular room or expectation. I believe you can be a strong leader while still listening, showing empathy, and treating people with respect. Those values guide how I lead, how I build relationships, and how I make decisions in every area of my life.

Her Content Hub

Articles by Laura E.

Explore how effective listening forms the foundation of sustainable organizational transformation. This article examines why leaders who prioritize understanding over immediate action create stronger, more resilient change that outlasts their tenure.

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