Laura Mason, Executive Director on Influential Women
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Influential Woman · Nonprofit leadership in victim services

Laura Mason

Executive Director, Swain/Qualla SAFE

Bryson City, NC 28713

1Article published
1Award received

Certifications · Degrees · Memberships

Degree Western Carolina University Degree Southwestern Community College

Her Story

About Laura

Laura Mason is the Executive Director of Swain/Qualla SAFE, where she leads a dedicated team in providing critical services and advocacy for survivors of domestic violence and sexual assault throughout Western North Carolina. With a career rooted in nonprofit leadership and behavioral health, she oversees the organization's strategic direction, financial management, grant administration, staff development, and community outreach. Laura earned her Bachelor of Science in Psychology from Western Carolina University and has built her career around strengthening individuals, families, and communities through compassionate service and effective leadership.

Since assuming the role of Executive Director in 2020, Laura has successfully guided Swain/Qualla SAFE through significant organizational growth, including securing grant funding to renovate the organization's emergency shelter and administrative offices, strengthening operational policies and procedures, and expanding services for clients in need. Her expertise spans nonprofit administration, budget management, grant writing, program development, behavioral support, and staff leadership. Prior to joining Swain/Qualla SAFE, she served in behavioral health and educational support roles, where she developed individualized behavior plans, trained educators and caregivers, and advocated for children with behavioral and developmental needs.

Laura attributes her success to perseverance, a commitment to never giving up, and surrounding herself with talented, supportive people who share her passion for serving others. She believes integrity, compassion, and family are the guiding values that shape both her professional leadership and personal life. Through her dedication to advocacy, community education, and nonprofit excellence, Laura continues to create meaningful change while empowering survivors and strengthening the communities she serves.

Her Interview

Ten minutes with Laura

01What do you attribute your success to?

I think my success comes from a combination of perseverance, compassion, and just genuinely caring about the people I serve. I've learned that leadership isn't about having all the answers- its about being willing to keep showing up, even when things are difficult. I also believe in surrounding myself with good people, listening to others, and never being afraid to keep learning. There have definitely been challenges along the way, but I've always tried to stay focused on the mission and remember why I started this work in the first place.

02What’s the best career advice you’ve ever received?

The best advice I've ever received is to never lose sight of your 'why'. There will always be challenges, setbacks, and difficult decisions, but if you stay focused on the reason you chose this work in the first place, it will help guide every decision you make.

03What advice would you give to young women entering your industry?

Believe in yourself, even when you don't have all of the answers. Don't be afraid to ask questions, keep learning, and take on opportunities that push you outside of your comfort zone. Always lead with kindness and integrity, work hard, and remember that your voice matters. Some of the biggest differences you'll make wont always be the visible ones, but they can have a lasting impact on someone's life.

04What are the biggest challenges or opportunities in your field right now?

Working in a rural community presents unique challenges. We don't always have the same resources as larger cities, but we still see people experiencing crisis every day. One of our biggest challenges is making sure every victim has access to the support they need, regardless of where they live or their circumstances.

05What values are most important to you in your work and personal life?

The values that are most important to me are integrity, compassion, family, and serving others. I try to live by the belief that people should be treated with dignity and kindness, and that your actions should always reflect your values. Whether I'm at work, with my family, or in my community, I want to be someone that others can trust. At the end of the day, success isn't just about what you accomplish, but how you treat people along the way.

Her Content Hub

Articles by Laura

A powerful exploration of the hidden emotional burden women leaders carry—examining the exhaustion behind polished professionalism, the importance of honest conversation, and the strength found in acknowledging our humanity.

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