Her Story
About Lauren
I have been working in entertainment and communications for going on 15 years. In June of 2025, I left my position at Paramount, where I was leading communications for major programming and tentpole events including the MTV Video Music Awards and CMA Country Music Awards. I relaunched my own communications and publicity consultancy, which I like to call culture-first publicity. I partner with different brands and clients who are sitting at the forefront of culture, combining everything from music, TV, films, and fashion - all of those things that move the culture forward. I'm on this entrepreneurial journey, and it's been a really beautiful and exciting experience. I also just recently launched The Culture Her in my hometown of New Orleans, Louisiana. It's a community impact platform and organization that connects ambitious, high-achieving women in very intentional and impactful settings through curated experiences. In the next five years, I'm focusing on utilizing all of the different talents and skill sets I have. I want to grow the consultancy, hone my space as a speaker through my speaking engagements, and build The Culture Her to become more than just an organization - almost like a media platform for women.
Her Interview
Ten minutes with Lauren
01What do you attribute your success to?
I would have to go back to my upbringing and the way I was raised. Beyond my mom, my great grandmother, my aunts - I was raised with such a strong foundation of incredible Black women who instilled so much love and confidence in me. They always pushed me and spoke greatness into me, so I really just knew that I could achieve anything I wanted to because they always made sure that I knew that. I would also say it's the environment that I place myself in. Going to Howard University and being at a school like that, where I connected with other really amazing people who not only pushed me as my fellow peers, but just other great, amazing alumni who were connected to the school. I just always put myself in great environments that helped nurture my growth professionally and personally.
02What advice would you give to young women entering your industry?
Now more than ever, it's really important to be as flexible as possible. You have to not hold so tightly to the strategy and what you think will work. You have to really be in a place where whatever your strategy is, it is able to pivot, it's able to be flipped at any moment. Now more than ever, you have to really come into this industry being able to understand how to make lemonade out of lemons. You really just have to be able to have that flexibility and know-how to pivot, because that's what I'm seeing so many of my peers are doing now - figuring out, okay, AI is coming in and changing the game, these media publications are folding, our contacts are changing. We really have to be very quick on our feet and solutions-oriented.
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