Her Story
About Luciana
Luciana Alves is a business owner specializing in sign making and vehicle wraps. Her areas of focus include vehicle wraps for commercial and individual clients, sign making, marketing material printing such as sliders and business cards, vacation home decoration including wallpaper and design projects, and trade show materials. She oversees all aspects of operations from client consultations and project creation to production, installation, team hiring and training. Luciana graduated high school in 2003 and pursued additional classes in business and web design to support her entrepreneurial interests. She has earned an award as a businesswoman along with minority certification and woman foundation business certification. She attributes her success to persistence, reliability with customers, and collaboration with her team, particularly her husband with whom she built the business. In her work she values staying calm under pressure and handling responsibilities smoothly while maintaining consistency and trusting her judgment in decision making.
Her Interview
Ten minutes with Luciana
01What do you attribute your success to?
Never giving up, always being there for customers, putting herself out there, and having a reliable team including her husband with whom she built the business.
02What’s the best career advice you’ve ever received?
Trust your instincts and follow through on business decisions after analyzing everything.
03What advice would you give to young women entering your industry?
Trust your judgment, be consistent, create a routine and follow through, and stick to the feeling when going in the correct direction.
04What values are most important to you in your work and personal life?
Not getting anxious about things, taking everything smoothly to keep going and handle responsibilities.
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