Her Story
About Malvika
Malvika Jaggi is a commercial growth leader with more than a decade of experience in CPG digital commerce, e-commerce, and digital consumer experience. She currently serves as Vice President of Partnerships & Platforms at One Tree Brands, where she leads platform strategy and commercial partnerships across TikTok Shop, Amazon, and Walmart. Previously, as Senior Director of eCommerce at Red Bull, she owned an approximately $400 million omnichannel P&L and directed more than $25 million in annual retail media investment. Her expertise spans revenue acceleration, margin expansion, omnichannel commerce, retail media, digital shelf strategy, and marketplace growth.
Jaggi began building her digital commerce career at Reckitt, where she developed expertise across e-commerce performance marketing, digital growth, and direct-to-consumer operations. Over the course of her career, she has helped scale e-commerce businesses, integrate digital shelf and retail media strategies, and develop operating models that connect marketing investment with measurable revenue and profitability outcomes. At Reckitt, she led a $35 million-plus DTC business and helped deliver a 549-basis-point improvement in profitability while reversing negative growth. At Red Bull, she scaled retailer.com revenue to $180 million before taking responsibility for a broader $400 million omnichannel portfolio.
A graduate of Indiana University’s Kelley School of Business, Jaggi holds a Master’s Degree in Information Systems and a Bachelor of Science in Corporate Innovation & Entrepreneurship and Technology Management. She credits mentors and colleagues for providing guidance, trust, opportunities, and experiences that shaped her career. Throughout her work, she emphasizes curiosity, challenging the status quo, and approaching leadership with humility and honesty. Jaggi is also passionate about helping women advance in digital commerce, encouraging young professionals to seek out strong female role models, remain focused through setbacks, and build relationships with mentors who can support their growth.
Her Interview
Ten minutes with Malvika
01What do you attribute your success to?
It would really come down to a lot of people that I've had a chance to work with along the way, who have given me sound advice. I have been mentors. And also given me the opportunity, trust, and experiences that I've gotten today.
02What’s the best career advice you’ve ever received?
Never stop learning, but at the same time, never stop doing either. Stop getting your hands dirty, because you'll get outdated very fast.
03What advice would you give to young women entering your industry?
They should look up and find the woman that they truly admire and want to be and follow in their footsteps. Don't let one negative review or one person who didn't quite believe in them push them down. Stay focused and use their women mentors to help guide them to the next stage.
04What are the biggest challenges or opportunities in your field right now?
The consumer journey is changing so fast that the organizations are not able to keep up with that level of change because it is pushing the boundaries of how traditional operations have flown. You have a very new consumer purchasing process and decision-making process but the people that have risen up have never experienced this platform before, and so it's very hard for them to have trust in changing everything the way we're doing and start spending money in places we never did before.
05What values are most important to you in your work and personal life?
First is curiosity, always asking questions to know what is happening, why it's happening. Second, challenge the status quo. Just because something's been done a certain way doesn't mean it has to be done the same way forever. Third is humility and honesty. There's no shame in being a very senior executive and saying, hey, I don't know how to do this, will you teach it to me?
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