Marissa Pineda

I've been in the fitness industry for about 4 years, starting in 2022 as a personal trainer before moving into leadership as a manager at my gym. I eventually left to pursue freelance personal training and decided to go back to school to get my master's in digital media management from the University of Southern California. That master's degree really gave me the tactical skills to navigate the field and switch directions in my career, allowing me to combine my two passions. Now, as a creative director for a personal training gym, my day-to-day work is incredibly varied. I still train clients to keep my toes wet, but I also run all of the marketing for our company, help bring in leads, maintain the website, schedule and coordinate community events, manage our merchandise, and oversee pretty much anything related to our brand voice that people see. My most notable achievement so far has been building up the brand voice of my company from the ground up - this company started last June and nobody knew about it, but now pretty much everyone in our area on the Upper West Side in Manhattan knows about us because we've created such a strong brand voice and community. I'm the kind of person that practices what I preach - I work out daily and try my best to set a good example for my clients, so I really stand behind what my company is trying to do.