Misty Laporte

As a dynamic business leader with a proven track record in global healthcare markets, this strategic innovator brings a comprehensive understanding of product development, marketing, and commercial operations across pharmaceutical and medical device sectors. Currently serving as VP of Email Marketing Communications on the American Marketing Association Boston Chapter's board, they leverage over 5 years of board experience to drive transformative marketing initiatives.

Their expertise spans critical therapeutic areas including rare diseases, oncology, infectious disease, neurology, and diabetes, where they've consistently demonstrated the ability to translate complex market demands into successful commercial strategies. Operating at the intersection of healthcare and technology, they've masterfully orchestrated go-to-market strategies that have scaled commercial operations from $25M to an impressive $450M in revenue across both startups and global enterprises.

With a keen eye for digital innovation, they've architected comprehensive MarTech solutions encompassing email marketing, website optimization, SMS campaigns, programmatic advertising, and strategic social media presence. Their approach to market development combines sophisticated omnichannel strategies with deep healthcare industry knowledge, particularly in Direct To Consumer, Healthcare Provider, and B2B hospital markets.

Their leadership has been instrumental in building and managing high-performing teams that deliver results across the entire product lifecycle - from development through commercialization. They excel in crafting value propositions that resonate with stakeholders, implementing global pricing strategies, and establishing crucial market access pathways in hospital systems, ambulatory surgery centers, and point-of-care settings.

Notable achievements include championing successful brand campaigns across diverse product portfolios, executing strategic business partnerships to enhance competitive positioning, and creating sustained product awareness through integrated marketing tactics. Their expertise in portfolio management, KOL development, and sales enablement has consistently driven value creation and revenue growth in complex healthcare markets.